5 Success Stories of Brands Using Shopify Live Streaming

In the fast-moving world of online shopping, brands are discovering creative ways to reach and engage their audiences. One tool making waves is live streaming on Shopify, where brands can connect directly with their customers in real-time. Here are five inspiring stories of brands that have used Shopify’s live streaming features to boost their sales, engage their followers, and build customer loyalty. Each success story reveals a unique strategy that helped these brands stand out.

1. Mango’s Interactive Fashion Shows

Mango, a well-known fashion brand, took a bold approach to online shopping by hosting live-streamed fashion shows. During these events, Mango showcased its latest collections in real-time, allowing viewers to feel like they were in the front row at a runway show. But what set these shows apart was the ability to shop instantly. As models walked down the runway, the featured items appeared in real-time links, allowing viewers to purchase them with just a few clicks.

Mango's success with Shopify live streaming lies in its interactive format. Viewers could ask questions about outfits, sizes, and styles, while stylists responded in real-time. This two-way communication helped Mango foster a strong connection with its audience, who felt they were part of an exclusive shopping experience. The brand reported a surge in sales during these events and a boost in customer engagement, showing that a live commerce platform can turn an ordinary shopping experience into something extraordinary.

2. Gymshark’s Fitness Classes with a Twist

Gymshark, a fitness and athleisure brand, took live streaming beyond shopping by adding value through fitness classes. They recognized that their community wasn’t just interested in buying fitness gear—they also wanted to stay motivated and learn new workout routines. Gymshark began hosting live fitness classes where instructors showcased their products, from leggings to tops, while also giving workout tips and routines. Viewers could purchase the gear on the spot, making it easy to shop while they watched.

This approach made a huge impact, as Gymshark’s community grew stronger with each live event. Customers felt they weren’t just buying products but joining a fitness movement. Gymshark's use of a live commerce platform strengthened its brand identity and created loyal customers who now see Gymshark as more than just a store. By combining products with value-added content, Gymshark transformed its live stream into a community-building tool.

3. Moroccanoil’s Hair Styling Sessions

Moroccanoil, a popular hair care brand, used Shopify live streaming to create interactive hair styling sessions. During these sessions, professional stylists demonstrated how to use Moroccanoil products to achieve various hairstyles, offering tips and tricks to viewers. Each product featured in the session was immediately available for purchase, letting viewers try the same products used by the stylists.

This hands-on approach helped Moroccanoil reach audiences who wanted to improve their hairstyling skills and discover new products. By offering genuine advice and showing real results, Moroccanoil’s live sessions attracted a loyal following. Customers felt they were getting insider knowledge, and the opportunity to buy products instantly made the experience even more satisfying. This strategy not only boosted sales but also cemented Moroccanoil as a go-to brand for hair care enthusiasts.

4. Allbirds’ Eco-Friendly Product Launches

Allbirds, a brand known for its sustainable footwear, used Shopify live streaming to launch eco-friendly products in a unique way. They didn't just showcase shoes—they shared the story behind each pair. Viewers learned about the materials used, the environmental impact, and the inspiration behind each design. Allbirds encouraged viewers to ask questions, creating an open dialogue about sustainable shopping.

This story-driven approach made customers feel more connected to the brand's mission and values. When viewers purchased during the stream, they felt like they were supporting a movement, not just buying a product. The interactive product launches created a memorable experience for customers, leading to higher sales and a loyal customer base committed to eco-friendly choices. By using live streaming to focus on storytelling, Allbirds turned each sale into a meaningful purchase.

5. Kylie Cosmetics’ Makeup Tutorials

Kylie Cosmetics, known for its makeup products, took Shopify live streaming to the next level with makeup tutorials featuring their products. During these live events, makeup artists demonstrated how to use Kylie’s latest products, giving viewers a chance to see real results and learn new makeup techniques. Each product used in the tutorials was available for instant purchase, making it easy for fans to buy while they watched.

The tutorials were a massive success, as fans enjoyed seeing their favorite makeup artists showcase Kylie’s products in real-time. The brand also encouraged viewers to interact by asking questions and sharing their thoughts. This personal touch made fans feel involved, turning a typical shopping event into an engaging experience. Kylie Cosmetics saw a significant increase in sales during these live sessions, showing the power of a live commerce platform for creating a buzz around beauty products.

How These Brands Succeeded with Live Commerce

These five brands used Shopify live streaming not just to sell products but to create engaging, interactive experiences. By focusing on connection, value, and storytelling, they each achieved unique results:

• Engagement: Live streaming allows brands to speak directly to customers, making them feel heard and valued. The two-way communication creates a bond that goes beyond a simple transaction.
• Authenticity: By sharing stories and valuable content, these brands showed customers the human side of their businesses. This authenticity builds trust, which is essential for building loyal customer bases.
• Convenience: The "shop while you watch" feature on live commerce platforms makes it easy for viewers to purchase products without leaving the stream. This seamless experience simplifies the buying process and encourages impulse purchases.

Live streaming is transforming e-commerce, and these success stories are proof of its power. Whether it’s through tutorials, classes, storytelling, or exclusive product reveals, brands are using live commerce platforms like Shopify to build deeper connections with their customers and increase sales. For brands ready to take their online store to the next level, live streaming offers a chance to turn shoppers into loyal fans.

Amy Williams, a marketing executive at Mylivecart, is known for her creative thinking, strategic thinking, and passion for collaboration, product development, partnerships, and exploring new sectors.