Enhancing Sales Enablement through Data Enrichment

Client Focus:

• Client Industry: Software Development

• Client Company Type: Sales Enablement Platform

• Key Target Audience: Companies with large sales teams

About the Client Company

The client is a leading sales enablement platform designed to optimize sales team performance and streamline the sales process. With a focus on improving efficiency and boosting productivity, the platform offers a range of tools and features, including:

• Document Tracking

• Contract Management

• Sales Outreach Tools

In addition to these features, the platform integrates with various CRM tools, offering:

• AI-powered insights

• Automated follow-ups

• Seamless workflow and engagement management

By focusing on enhancing sales productivity, increasing deal visibility, and facilitating more efficient communication between sales teams and prospects, the client’s platform helps drive revenue growth for its users.

Challenges

The client faced challenges in obtaining up-to-date and accurate data for companies with large sales teams. The key issues included:

• Lack of Verified and Relevant Contacts

  The client required a reliable database of decision-makers and salespeople across relevant departments, such as Sales, Revenue, Operations, and C-Level executives.

• Outdated Information

  Regular changes in personnel, job titles, and company structures led to a high rate of outdated contacts, resulting in inefficiencies in lead generation and engagement.

• Inefficient Sales Outreach

  The client’s sales platform relies on targeting the right contacts within organizations. Therefore, the lack of accurate, clean, and enriched data made the sales outreach process slower and less effective.

Our Approach

Apeiro Solutions was enlisted to tackle these challenges by focusing on Data Enrichment, Lead Generation, Company List Building, Sales Team Monitoring, Contact Building, Data Cleansing, and ensuring that the client’s sales teams had access to high-quality, up-to-date contact information.

1. Building Company Lists for Targeted Sales Outreach

We built comprehensive company lists focusing on businesses with large sales teams, ensuring that the client's platform could effectively target and engage relevant companies. The list included key data points, such as company size, industry, and other vital details.

2. Half-Yearly Tracking of Salespeople in CRM

To ensure data remained accurate, we tracked the number of salespeople in the client’s CRM every six months. This continuous monitoring ensured that the client had access to up-to-date information on sales personnel, providing clarity on sales team sizes and enabling better targeting for outreach campaigns.

3. Contact List Building and Verification

We created highly relevant and verified contact lists for decision-makers across key departments, including Sales, Revenue, Operations, and C-Level executives. These contacts were cross-referenced and validated to ensure accuracy and relevance.

4. Data Cleaning and Enrichment

We focused on cleaning and enriching every contact in the database, ensuring that data was updated and accurate. Our efforts included:

• Addressing changes in job titles

• Tracking personnel who moved to new companies

• Removing outdated or expired contacts

• Identifying and removing duplicates

This process guaranteed that the client’s database remained current and reliable for ongoing outreach.

5. Enriching Critical Data Points

We enriched the contact data with vital company and individual datapoints such as:

• Company Size

• Phone Numbers

• Relevant Job Titles

This ensured that the client had a complete and detailed view of their leads, helping to better personalize outreach and engagement efforts.

Results Achieved

Through our data enrichment and lead generation services, the client was able to see substantial improvements in their sales outreach efforts, as outlined below:

1. Data Enrichment and Contact Building

• Over 1,83,000 contacts and companies were enriched with accurate and up-to-date information.

• 70,000+ new contacts were built for effective outreach across the relevant departments.

• Built over 34,000 relevant companies with high salespeople worldwide.

2. Accurate and Verified Contacts

• Every contact was verified, ensuring high deliverability and reducing bounce rates in outreach campaigns.

3. Data Cleansing

• We cleaned and enriched complex data points such as company size and phone numbers, enhancing the overall database quality and usability.

4. Increased Efficiency in Sales Outreach

• With access to a more accurate and up-to-date contact list, the client’s sales teams were able to target the right individuals, improving engagement and conversion rates.

Client Testimonial

"We have worked with Apeiro Solutions for the last six months on projects including data enrichment, lead generation, and more. They understand our business, goals, and are easy to work with while delivering speed and quality in every project. It’s been a pleasure working with the Apeiro Solutions team, and we will continue the partnership going forward."

Conclusion

Through our targeted approach to data enrichment, lead generation, and continuous monitoring, Apeiro Solutions has significantly improved the client's ability to manage and track sales team engagement. With a focus on ensuring data accuracy and relevance, our efforts helped streamline the client’s sales process, enhance targeting strategies, and ultimately contribute to revenue growth. The client’s satisfaction with our services has led to an ongoing partnership, underscoring the impact of high-quality data on sales productivity.

Sample List: Sales Enablement through Data Enrichment_Sample

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