How font choices can impact tuck toy packaging?

Toys are not merely the objects for having fun, infact they are the tools that develop and grow the power of imagination and critical thinking in children. These little goodies are the source of happiness for them. It is vital for businesses to send these little joyful things in an exciting manner. Brands need to wrap the fun products in catchy toy packaging. Custom Tuck boxes fulfill the dream of the brands and the children by the items safe till delivery. Apart from selecting catchy colors, brands have to pay attention to the typography as well. Fonts are the ultimate way to make your boxes lovable for your cute consumers. This blog will explain how your font choices can affect the packaging of your tuck toys.

Font Choices Affecting Brand Image

Fonts are more than just curvy writing. These are the expressions of your brand’s personality. Here are some of the ways fonts in packaging make or break your brand repo in the market.

• Brand Fame: Fonts spread the word about your message in the market. They help in informing the buyers about your products via the packaging. The words on the package become your voice, communicating your brand personality and values. Fonts are a definition of your business narratives. They convey your brand’s tone whether it is playful or sophisticated. Unique fonts tend to capture user attention. By consistently using the same fonts for your packaging, the buyers will recognize your brand and will trust it with eyes blind.
• Emotional Connection: Words do matter in any way. Brands must choose their words and their fonts wisely. The art of typography impacts human emotions, connecting them deeply with the brand’s aspirations. The type of font and color alters the mood of the individuals. For example, a font written in capital letters will evoke a sense of aggressiveness or urgency in the reader’s mind. Likewise, a font written in a clear simple style will give the audience a sense of elegance and luxury. Each font presents a distinct meaning of your brand. In the case of custom tuck boxes for toys, your brand can develop a sense of joy and excitement.
• Difference: Fonts make your brand stand apart from the crowd. Each product carries a different font on the packaging. This differentiation allows the buyers to know your brand. The packaging of toys also leaves the same impression on the minds of young consumers. For example, children can understand what type of item they would find in a card box or a dollhouse packaging.
• Business Message: In the toy industry, custom tuck boxes adjust the positioning of your brand. A handwritten font can convey the message of the company to be creative. On the other hand, fonts like Sans Serif, Helvetica, Arial, Roboto, etc, tend to deliver a more modern and clean outlook.

Factors to Consider for Selecting Right Fonts

Here are some of the factors that must be kept in mind before finalizing the typography you will be using on the custom tuck boxes in the toy market.

• Know Your Customers: The primary factor when deciding on the typography, you should have a clear idea about your target audience. Know who your consumers are, what their age is, and what kind of items they like to purchase. All these questions will help you gain an insight into your consumers’ psyche.
• Item Size: Another factor is to know the product you are creating the box for. Is it a brick game, a puzzle, or a cooking set for little girls? Also, brands must possess knowledge of size. You don’t want the fonts to be too large or too crowded for the packaging. Leave a bit of negative space for the boxes to "breathe fresh air". The extra spaces also impact consumers' perception, making them feel calm and reliable.
• Design: The packaging of the toy brands is busier than that of other brands. Thus, it is better to keep the design of the custom tuck packaging minimal. You can still use bright colors and catchy graphics but don't overuse them as this will result in sending the customer into a state of confusion and distraction. Also, pay attention to the lettercases you will use. All letters written in capitals give a feeling of aggression and urgency. While small letters provide a placid feeling. Try striking a contrast between the font cases to make your packaging more appealing.
• Hierarchy: The ordering of the font size is crucial for creating a successful brand identity. For fonts, the hierarchy is divided into three types- primary, secondary, and tertiary. The primary information is the brand logo or the brand name. Secondary font sizes are used for defining the information related to the brand. For example, the chocolate wrapper has the name of the brand (primary) and the type of flavor (secondary). Tertiary font sizes are the extra information usually found at the back of the packaging (ingredients, warning, how to use). Brands need to consider the proper ordering and alignment of the font choices to ensure all the brand info comes smoothly on the boxes.
• Readability: Make sure your fonts are easy to read and understandable to your consumers. While curvy, signature-type fonts might look attractive, they can prove to be difficult for some buyers like sight-impaired or dyslexic individuals. Choose a universal font style that will be accessible to a wider range of consumers.

Final Words

All the good things take time. And so does your decision for selecting the right fonts. Typography science has a ripple effect on your brand’s character in the market. It is necessary to opt for the right font styles and customer-friendly sizes to let your business shine bright. Factors like alignment, design, and item information, play a key role in reflecting your brand’s persona. This blog has curated some of the ways to show how font choices affect your custom tuck packaging for the toys.

Alice Brianna is a full-time freelance writer who frequently writes about science, travel, outdoor adventure, packaging if you are looking for a vendor for packaging boxes for your product do not worry, as CPP Boxes will provide best Packaging.