Direct mail is still king

Implementing advertising strategies for your business has become a necessity if you want to reach new customers. One of the most effective strategies to do so in a personalized way in today's world is direct mail. The best thing about using direct mail campaigns is that you can combine them with other types of strategies to maximize their results. You can even distribute coupons with promoters and gain new customersThe 'competition' of letterboxing

Who are the rivals of direct mail in this game of thrones? Let's start with those that are present in our daily routine: the posters that flood the streets, the shops where we buy - both inside and outside them -universities, associations, local businesses... It is not the only form of advertising present in our daily life; handing out leaflets by hand is a practice that, due to its characteristics, allows us to be present all year round. It is one of the most used as it allows us to address the company's target audience at specific points where it is located.

Added to this are the promotions that use the space available in vehicles such as bicycles, motorcycles, cars or all types of public transport. This is direct information with a great impact due to its notoriety and the surprise it generates. Finally, there is a modality that complements the king and these are the brochures present in selected shops and in those that do not represent competition for the company in question. It is a formula to take into account since it generates a re-impact.

Direct mail: Effective, economical and versatile. A winner for your advertising

Much of the investment in advertising by companies goes to the king. There must be a reason for that. It is undeniable that direct mail advertising is not only effective, it also allows campaigns to be localised to hit the bull's eye and the distribution is agile and low cost. In addition to its basic qualities, it offers different versions such as poming (advertising on the doors of houses) and perching ( distribution of leaflets hanging from the mailbox).

They are a pair of very striking, open, innovative and creative formulas that are increasingly used. The validity (and reign) of direct mail advertising has more than enough reasons to remain comfortably installed on its particular throne of advertising.

The best thing about using direct mail campaigns is that you can combine them with other types of strategies to maximize their results. You can even distribute coupons with promoters and gain new customers. Do you want personalized advice for your brand? We'd be happy to help!

Boost your business with advertising strategies: Discover the power of direct mail

In the broad advertising landscape, direct mail services faces several competitors. Billboards that flood the streets, promotions in shops, universities, and associations are traditional ways of attracting the public's attention. Handing out leaflets by hand is another common practice, which allows companies to target their target audience in strategic places.

In addition, promotions on vehicles such as bicycles, motorcycles, cars and public transport offer a considerable visual impact. This modality generates great recognition and surprise due to its continuous presence in the urban environment. Leaflets in selected shops, which do not compete directly with the company, create a re-impact on consumers.

One of its best features is its ability to be combined with other advertising strategies. The synergy between different techniques can amplify the results of your campaign. For example, by distributing coupons with promoters, you not only attract new customers, but you also encourage loyalty. This combination can be highly effective in increasing sales and strengthening your brand's presence in the market.

Tymur Levitin - Teacher of the Department of Translation. Professional certified translator with experience in translating and teaching English and German.