Nova Tales Media : Digital Marketing Agency

A logo is a visually appealing symbol which is used by the brands to represent their company or business. A logo is not only meant to visually represent the brand but it’s more than that and speaks volumes. It acts as a front face for the brand delivering the purpose and values to its customers.

In the landscape of competitive market, where many businesses are struggling to stand out, an impactful logo that conveys the motto of your brand will not only stand out but will differentiate you from your competitors.

In the era where the first impression plays such a crucial role in your customer’s decision-making deciding whether to opt for your brand or go with your competitors. In such a scenario your brand in no way affords to miss out on the chance and compromise on the logo design.

Let’s check out what role logo plays in building your brand identity.

1. First impression

Recall about your recent experience, when you came across a certain brand. What was the first thing you noticed about it? Well, it’s the brand logo.

Your brand logo is the first thing that the customers notice when they land on your company. They often examine the visual presentation which creates an instant influence on the brand.

2. Emotional connection

Creating an emotional impact on the customers is one of its tasks. Emotional connection automatically draws the customers, connecting them at the emotional level and making them a loyal customer. This emotional attachment will make the customers unconsciously promote the brand among their circle.

For example, the logo of Coca-Cola brings a nostalgic feeling. It has remained unchanged for ages and has created a deep connection. Though emotional connectivity with the brand is based on multiple factors, depending on their marketing campaigns, upon seeing the logo, we know the brand.

3. Differentiates from competitors

Out of many food chains, do you remember McDonald's logo?

Almost many of us can, it is a simple yellow and golden colored "M" symbol and it is easily recognizable among the crowd.

In order to stand out from the crowd and rise above your competitors, your brand needs to have a unique yet simple logo that avoids any kind of confusion among similar brands. Having a complex logo tends to affect the brand identity.

Builds trust and Symbol of Professionalism

When it comes to professionalism, then how one can forget the brand "Apple"? The simplicity of the Apple logo has set a benchmark in professionalism.

When the logos are of high quality and polished then the company represents itself with confidence in front of its customers which builds credibility and conveys that the company is serious about its brand.

https://www.novatales.com/Logo-designing

Nova Tales is a boutique digital marketing and brand strategy consulting firm with expertise in Marketing campaign strategy, Multimedia content creation, Web and App development, Podcasting etc. https://www.novatales.com/Video-Production