Quality content + relevant images: A Recipe for success in SEO

TechIndia Software is one of India’s leading SEO companies. It was founded in 2010 and since then has been on a growth trajectory. The reasons for the success of TechIndia Software have been its SEO strategies that are based on simple, yet powerful best practices in On-Page SEO and Off-Page SEO.

One of these strategies relates to content and how it could be used to engage with users. While we are all aware that "Content is King" and plays a very big role in finding potential leads and opportunities and engaging with them, it is also a best practice nowadays to ensure that content is really made interesting for users, so that at first sight they are motivated to read it and find it useful enough to make a comment on it and share it with others. The more shareable and popular a piece of content is on the Internet, the higher it will rank in search engine results. In cases where a post has gone viral, the clicks and views on the post have been phenomenal.

However, this is by no means an easy task and requires not only expertise and knowledge, but also a frame of mind that is reliant on doing research and collecting factual data and relevant images. Writers always face the challenge of presenting an article or a story to users after putting in a lot of effort, only to find that there are no takers for it and the piece of writing is considered as being too dry and without any punch. While this might not always be the case, off late this has been an issue with larger posts that have only text content without any sort of images or graphics.

Latest Research now suggests that adding an appropriate image to the content that brings out the central theme actually motivates the reader to click on the content and read further. This could be a photograph, an image, an illustration or a cartoon, an Infographic or even some statistics represented graphically. On the other hand, only having a long piece of text based data that is replete with factual information and statistics is perceived as being too lengthy and boring. Over here, care has to be exercised to ensure that the images that have been selected are appropriate and not offensive or liable to arouse any passion or ill-will among readers. Therefore one has to exercise prudence in selection.

TechIndia Software is at the helm of SEO matters and understands the significance of content and how it can impact the digital marketing strategy of any product company or services company. The Content strategy team at TechIndia Software engages with its clients to find out their needs, pain points and then prepares a content strategy that meets their requirements. This is a process driven approach that aims to optimize the website of the clients and bring them higher return on their investments (ROI).

Sabbir Khan is an Marketing Head of Techindiasoftware and has 8 years of experience in IT Industry. his passion is in writing about Internet Marketing Currently focusing Best SEO Company India and SEO Latest Updates. For more information about SEO reseller programs visit Techindiasoftware A SEO Company India.

This article is written by a professional author