Top Reasons to Hire a Explainer Video Production Company
Posted: Mar 11, 2015
Google considers the amount of time that visitors remain in your website when determining how to rank you in search results. This is one of the reasons why having a video in your website can be helpful in increasing your search engine rank. An explainer video is among the types of videos that you should consider embedding in your homepage. Explainer videos are relatively affordable to produce on a modest budget, and they are proven effective in helping customers understand what your product or service is about. Here are the reasons why you should hire an explainer video production company:
- Make the marketing tool more effective
Professional video production companies have the equipment and proven technology to produce an effective explainer video, which will be compelling and informative for your audience.
- Improve turnover rates
A survey reveals that 85 percent of people are likely to purchase a product when they see an explainer video accompanying it.
- Make people more interested with your product or service
The role of social media continues to be important in spreading word about a business. A study reveals that 70 percent of users watch videos on the internet. You can use entertaining explainer videos to generate interest in your product or service. When it is posted in social media, it may even go viral--which will then generate even more interest in your business.
- Make people understand your product or service better
People are more likely to retain more information from a video than text. Explainer videos can instantly demonstrate the usefulness and the basic functions of your services or products. This way, people can easily understand the significance and benefits of a product and service to their lives.
- Rank better in search engines and increase web traffic
Websites that rank high in search results pages tend to have more visitors because people think those sites are trustworthy. Google tends to rank a site's popularity based on the amount of time visitors spend in it. Explainer videos can make visitors stay longer.
- Make your sales pitch livelier
Reading a sales pitch can be boring, but an explainer video can make it more entertaining, so the average person can retain more information about your product or service. An animated video can generate more interest and keep the presentation become livelier, more colorful, and more attractive.
- It's more affordable
There are video production companies that can produce entertaining animated explainer videos at a fixed price, with all inclusive service and in multiple video formats.
Sunny Arora CEO of Broadcast2world started its company in November 2009 with the passion and belief in the concept of animated marketing to be the next revolution.