Magento 2 Language Translation Extension: The Complete Guide

Magento 2 is a powerful eCommerce platform. It allows thousands of shops worldwide. However, when customers speak different languages, it becomes difficult for them to understand the content. It is confusing and creates a bad shopping experience. This problem is solved by the Magento 2 Language Translation Extension. This means that it allows the content of the store owners to be translated into many languages.

It is essential for websites targeting a global audience. Over 60% of users are deterred from buying from a site that offers only English content. For this reason, it can be said that the use of a translation extension improves customer satisfaction and increases sales.

What is the Magento 2 Language Translation Extension?

A Magento 2 website can be made multilingual using this extension. It helps to translate product details, as well as checkout pages, navigation menus and all other site content. That way, customers know they can browse, read and buy what they want in their preferred language.

Magento 2 does not natively support complete language out of the box. That’s why it is a must-have extension for global businesses.

Why is Language Translation Important for eCommerce?

Most eCommerce stores sell their products internationally. However, if the customer does not understand the product information, they leave the site. Here’s why language translation is essential:

• Helps Reach A Wider Audience

• Increases Customer Trust

• Improves Conversion Rate

• Reduces Bounce Rate

• Builds A Stronger Brand Image

According to a study by CSA Research, 76% of online shoppers prefer to make purchases on websites in their language. More than 40% do not buy from websites that are not in their native tongue.

Key Features of Magento 2 Language Translation Extension

This extension provides features that enhance the shopping experience.

1. Automatic and Manual Translation

You can choose between auto-translation and manual entry. Auto-translation uses Google Translate API or Microsoft Translator.

2. Translate Custom Modules

It also allows the translation of third-party module content.

3. Language Switcher

Users can easily switch languages using a dropdown menu on the website.

4. Store View-Based Language

Assign different languages to different store views. This is helpful for region-based marketing.

5. CSV File Support

Import or export language packs through CSV files. It saves time during bulk translation.

Supported Languages

The extension supports more than 200 languages, including.

• French

• German

• Spanish

• Arabic

• Hindi

• Chinese

• Japanese

In 2024, global e-commerce sales totalled $6.3 trillion, a significant portion of which was attributed to language accessibility. This increases your store’s chances of capturing more market share.

How to Install Magento 2 Language Translation Extension?

Installation is simple. Here is how you can install the extension on your store.

Step-by-Step Installation Guide

1. Purchase the Extension

Get the extension package from the vendor’s website.

1. Upload Files

Upload files into the Magento root directory using FTP or File Manager.

1. Run Commands

From the Magento CLI, run the following commands:

php bin/magento setup:upgrade

php bin/magento setup:di:compile

php bin/magento cache:flush

1. Configure Settings

Go to the admin panel. Open Stores> Configuration> Language Translator. Enable the module and set its settings.

Pros and Cons of Magento 2 Language Translation Extension

Here is a table showing the major pros and cons.

Pros

Cons

Supports 200+ languages

Auto-translation may have errors

Easy to install and configure

Some features may cost extra

Works with all themes and modules

Depends on third-party APIs

Boosts international sales

Manual translation takes time

How Does It Improve User Experience?

User journey is improved by the content becoming more understandable. A translated website is more professional and also builds trust. Browsing feels more comfortable for visitors.

Almost 70% of customers trust a brand more if it provides content in their language. Translation also decreases cart abandonment during checkout.

SEO Benefits of Using the Extension

Local search results favour a multilingual website. Google indexes pages on language tags. The extension helps in:

• Adding hreflang tags automatically

• Creating SEO-friendly URLs for translated pages

• Increasing organic traffic from different countries

HubSpot’s report says that websites with localized content tend to have 47% more traffic compared to those in English only.

Cost of Magento 2 Language Translation Extension

The charges also vary with the provider. It costs an average of $99 to $299 as a one time purchase. Some vendors provide free versions with fewer features.

Premium Versions Offer:

• Auto-translate API integration

• Unlimited language support

• Lifetime updates and support

Best Practices for Using Language Translation Extension

To get the most benefit from the extension:

• Use manual translation for important pages

• Review auto-translated content regularly

• Assign native speakers for accuracy

• Update translation files during every site update

Final Words

The Magento 2 Language Translation Extension is a valuable tool for driving global eCommerce growth. It provides a good user experience, improves SEO, and also helps increase conversions. This tool is used by those businesses that wish to expand across borders. It’s easy to set up and the payoffs are in the long term. Today, the global e-commerce industry is growing year-on-year, so language accessibility is no longer an option. It is a must.

Mr. Maulik Shah is the founder & CEO of AppJetty, a digital software products store specializing in extensions, plugins and apps for host of software platforms like Magento, WordPress, SugarCRM, SuiteCRM, Odoo, Dynamics CRM, etc.