Taking your message online

Internet marketing service providers delivering SEO services in Australia have realized that their clients are increasingly demanding more sophisticated online marketing strategies. And even though many of their clients still regularly lean on traditional advertising - like magazines and newspapers, the demand for services like Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is gathering momentum.

HayesSEO has been on the forefront of providing SEO and other online marketing services in Australia for a while now, and our clients are seeing bigger returns on investment (ROI) made on such services. Our multi-dimensional approach to customizing our offerings to our clients means that a number of disciplines - from marketing experts to content development specialists to technologists - come together to provide added value on every assignment.

Search engine temptations

Simply put the HayesSEO team employs cutting edge techniques to tempt search engines into recognizing and ranking our content. And we don't just do it for Internet Explorer, but for other popular search engines too, including Yahoo and Chrome. And from experience, we've learned that the key to successful "temptation" is not fluff-filled content, but material constructed with the strategic use of relevant keywords and phrases relevant to the client's business. And that's the big difference between us and the competition!

Many try, but few succeed!

Sadly, there are many internet marketing companies that still believe in the old adage "tried and tested" as meaning "what's good for print media is good for online media". That is not at all true! In fact, using irrelevant strategies that don't fit in with your media (be it print or online) will be more detrimental than helpful. And that's what businesses must realize.

With our many years of delivering high-quality internet marketing services to our clients, we know what works and what doesn't. And the days of writing full column promotional text for newspapers, and then using that same text for online marketing definitely doesn't work! Many SEO service providers try it, and they all fail. Search engines are extremely intelligent today, and if they are not baited with optimized content, they will penalize your online presence.

The choice is yours

Choosing the right partner to provide you with SEO services in Australia is an extremely important first step in seeing your investment in online marketing pay off. Getting that decision wrong could cost you big time - in time, money and more importantly goodwill. Mismanaged SEO initiatives can harm your company's brand, and could cause customers to never again search your site for the content, product or service they are seeking.

But that's not all the harm that novice SEO 'experts' can do. Using sophisticated search algorithms, Search Engines crawl through your online content, sniff through text and other objects and creep through your links and anchors to get a feel and taste of your site. If they like what they see and taste, then your site's rankings can skyrocket, driving even more traffic to them. However if, as a result of poorly executed SEO strategies, the Search Engine is 'turned off' by your sites content, it could black list you and flag your site as "internet unfriendly". Once you are branded as such, it could take you months, if not years, to recover.