How to Use YouTube to Generate More Leads in B2B Marketing

With over two billion users, YouTube is the second most visited site in the world and should therefore be included in a b2b marketing strategy.

Achieving success on this channel is not easy: the most famous creators on the platform say that it takes at least 100 videos before deciding whether to abandon this path or continue.

In this article we will look at some tips on how to integrate YouTube into your strategy to generate more leads.

Youtube and B2B Marketing: A Winning Combination

Today, being present on YouTube is essential for the good performance of a b2b marketing strategy.

Second only to Google, YouTube is not whatsapp number list only one of the most visited sites in the world, but it is also the most used search engine by users after Google, in fact.

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However, posting optimized content on a regular basis is not enough: even for a YouTube channel it is necessary to develop a b2b strategy.

So let’s see some necessary aspects to consider from the moment you decide to bring your business to Youtube.

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Create a YouTube channel

It may seem trivial, but the first step to be able to publish video content on YouTube is to have a channel on the platform.

To do this, just use a Google account and you’re done.

Keeping in mind the b2b marketing strategy, it is recommended to set up a business account that allows a more agile management of the same account even for multiple team members.

miro.medium.comKnow your audience

Understanding right from the start who might be interested in watching your videos is essential to giving a precise direction to your strategy.

Get to know your target audience better : what they search for, what they like, what content they usually watch, etc.

Through analysis, you can also acquire interesting data on the viewing habits of buyer personas : in this way, you will already be able to know which direction to take when it comes to developing video content.

Monitor your competitors Knowing your competitors’ video activity can be a strategic advantage. Identify what they post, how often, and how much engagement their content generates.

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Get inspired by your favorite channels Even if they don’t belong to the same market segment, your favorite YouTube channels can still be a source of inspiration.

Think about what you like about the videos they produce, what compels you to watch them, and how these characteristics might fit into your business.

An example could be the use of infographics : if a channel you follow uses them often and you find them interesting, why not try using this format in your company videos too?

Optimize content As we said before, YouTube is also a search engine.

This is why it is important that the SEO aspect is well designed.

Determine what keywords your target audience might be searching for and make sure you use them, along with related ones, at least in your video descriptions.

For even more in-depth SEO optimization, you can consider using these keywords in your subtitles as well.

A report by Verizon Media and Publicis Media found that 92% of mobile users in the US watch videos without sound, and overall this trend affects 83% of users.

miro.medium.comEstablish a publishing plan For every b2b marketing strategy, planning is essential.

Not only that, users appreciate the regularity.

For this reason, streaming giants, for example, tend to always publish content on the same day of the week.

Consider taking the same approach to your YouTube channel, encouraging users to subscribe so they can receive a notification when new content is published.

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