Content Marketing Pills: Create Connections with Prospects and Customers

Especially in the b2b field, commercial relationships can last for years and require significant investments. For this reason, purchasing processes require long times and a series of research, investigations and contacts between buyers and potential suppliers. Content marketing helps to streamline the steps carried out by prospects independently, before coming into direct contact with the company, but also to consolidate win-win relationships.

Find out more in this article!miro.medium.comTo learn about other benefits, read all our pills by clicking here!

Trust is an essential component of business relationships ; when content is informative and not just sales-oriented, it shows users that the company is willing to help them, supporting them throughout the buyer’s journey.

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With lead nurturing strategies, it is then possible to follow the path until the passage to the sales force, which finds in the contents a valid support for interactions with prospects.

content marketing

New Call to Action

What can be done to continue to demonstrate closeness to customers after purchase and build their loyalty? Content is a key tool for enhancing the value of acquired customers, because it strengthens trust in the company and increases upselling and cross-selling opportunities.

Customer retention is an aspect that should not be underestimated in b2b strategies; let’s analyze some data in the next paragraph!

B2B Content Marketing Pills — Statisticsmiro.medium.com

70 % of customers feel closer to a company thanks to content marketing activities 82 % of customers have a better perception of the company after reading personalized content What are the right formats to strengthen customer relationships? Video content is ideal for loyalty strategies because it allows you to quickly explain how to best use the purchased products or services, maximizing ROI.content marketing

Reports and whitepapers are other very useful formats for engaging customers, especially if sent exclusively and rich in data on the target market.

News about updates

New products and add-ons can also be interesting, provided that the information is related to the contacts’ needs (for example, related to products/services purchased or not available at the time of the commercial negotiation, but useful to the client company to achieve its objectives).

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As we have seen, content is a valuable resource for strengthening customer relationships and improving retention rates. The results of a content marketing strategy are therefore not limited to the phases of attracting traffic and generating leads, but also optimize the sales and loyalty processes.

By supporting customers before, during and after their purchasing decision, their trust will increase and they will feel confident in the value of working with your company.

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