How to Reduce Your Business Blog Bounce Rate

The company blog is well positioned on search engines, content production is constant and the number of visitors is increasing, as well as shares on social media. However, the number of new customers and incoming projects is not satisfactory.

The problem could be the bounce rate. Let’s whatsapp number list see what it is and how to lower it, in this article.

Company Blog: What is Bounce Rate?

The bounce rate indicates the percentage of users who abandon the blog after visiting just one page, without interacting. A high bounce rate should not immediately alarm you. It is in fact a parameter to be considered in relation to other metrics and to be analyzed with knowledge before reaching hasty conclusions.

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Even in the case of corporate blogs and news sites, it can happen that the bounce rate is above average, since users looking for information often limit themselves to reading a certain content and continuing their searches elsewhere.

In this case, the time spent on the page will be high, but also the bounce rate.

This is where you need to intervene to ensure that visitors, finding the article or content of particular value, decide to visit the site’s homepage, for example, or click on a call to action.

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Here are three tips to put into practice if the bounce rate of the company blog is too high.

Review SEO Strategy and Keywords

Targeting the right keywords is essential to rank on search engines. A good SEO strategy allows you to identify keywords that are relevant to users and create content that responds to their questions and needs.

When prospects leave your blog without taking any action, perhaps the problem is that the content they found doesn’t match what they were looking for.

To make sure you attract truly targeted users, it is important to choose specific keywords. Those that are too generic risk bringing a lot of organic traffic from unqualified users, who therefore do not turn into leads.

Make sure your content provides added value to buyer personas

Blog articles, whitepapers, ebooks, infographics and any other content on your b2b site should answer prospects’ questions.

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It can be useful to ask your current customers what they prefer to find on the company website, what their daily concerns are and how the solutions proposed by your company are supporting their work, and then build content based on the answers received.

This will generate greater engagement in potential customers, encouraging them to visit other pages on the site.

Insert CTA in all blog posts

Calls to action (CTAs) represent the best opportunity to convert visitors into leads and then into customers.

The advice is to include two or three CTAs within each article of the company blog, positioning them in different points (for example, one on the side, one in the middle of the page and one at the bottom of the page).

The first two could refer to the download of an ebook or other original content, while the final one to the request for a demo or a consultation. This allows you to collect user data, to be used for various marketing activities, providing them with valuable content or a free service in exchange.

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Pop-ups can also be used within the blog to encourage subscription to the newsletter, to an upcoming webinar or to promote the download of a particular content.

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HubSpot, one of the most used marketing automation platforms, generates this type of email automatically, sending subscribers the latest published articles, allowing you to save time and resources.

Consistently enriching the company blog with content that is relevant to prospects, optimized for SEO, including clear and visible CTAs and the right keywords is the solution to increase sales and decrease bounce rate.

This is why content marketing is one of the fundamental pillars of inbound marketing, the most effective strategy in the B2B sector.

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