Jeep Brand Marks 12 Years as Exclusive X Games Aspen Sponsor

Jeep has long been associated with adventure and excitement. Therefore it's not surprising that for the past 12 years Jeep has been the exclusive automotive sponsor of one of the most exciting sporting events ever held: ESPN's X Games. The X Games feature some of the bravest, most creative athletes in the world. Jeep owners know a thing or two about adventure. For over 70 years, Jeep has been the favorite vehicle of people who live life to the fullest. Whether they choose the Wrangler, Wrangler Unlimited, Patriot, Compass, Cherokee or Grand Cherokee, they know what adventure feels like.

To mark its 12th year sponsoring the X Games, one of the world's most amazing sporting events, Jeep has unleashed its 30-second "Polar Vortex" television commercial in conjunction with the 2015 X Games Aspen. The campaign features print, social media, digital, and a number of experiential extensions, as well. The fan-friendly campaign offers behind the scenes postings throughout the game which can be followed on Facebook, Instagram and Twitter. Jeep's 2015 Wrangler X Edition and an ice sculpture of it will be on display throughout the games.

Can't make it to ESPN's X Games in Aspen? Then tune in to Jeep's Instagram channel (@Jeepofficial) and see time-lapse photography of the sculpture being built as well as still photographs of the sculpture and the amazing 2015 Jeep Wrangler X Edition. At X Games Aspen, Jeep's Snow Patrol will shuttle the competitors and spectators between the mountain and downtown Aspen. The Jeep Tag Shop will also host autograph sessions with the participants that enable fans to get up close and personal with the athletes.

The Polar Vortex spot which gave people their first look at the 2015 jeep Wrangler X Edition was unveiled on January 9 on ESPN, and on ABC January 10 during kickoff of coverage of the games. The 2015 X Games Aspen, which takes place at Aspen Snowmass' Buttermilk Mountain, runs from Thursday, January 22 until Sunday, January 25. The Polar Vortex ad will also air on Fox during the NFC Championship game on January 18. Want to view the Polar Vortex at your own leisure? Visit Jeep brand's YouTube Channel.

The X Games are the premier winter action sports event. Jeep has long been the preferred choice of people who love action and adventure, and the 2015 Jeep Wrangler X Edition takes fun and adventure to a whole new level. All of these combine to make the Polar Vortex one of the most entertaining and revealing commercials ever devised. Having someone tell you about the 2015 X Games Aspen, the 2015 Jeep Wrangler X Edition, or the Polar Vortex ad spot won't do any of them justice. You've got to see them yourself.

Jeep is putting a unique spin on the X Games Aspen to celebrate its 12th year as the official automotive sponsor of this incredible event. It is focusing on the joy experienced by the athletes who do amazing feats in extreme weather conditions and the one of a kind vehicles that take them there. A Polar Vortex produces weather never before experienced at a sporting event and will transform these X Games into a once in a lifetime experience. The fan experience will be unique as well. They can meet the athletes, check out the Jeep Wrangler X Edition and the ice sculpture, ride unique Jeep vehicles to the mountain, and share their views on social media.

Have a passion for adventure? Watch the X Games Aspen and drive the new 2015 Jeep Wrangler X Edition, an SUV designed for winter’s toughest terrain.

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