An Insight Into The Indian Handicraft Industry

Accessories, books, electronic items, groceries and the latest to enter the e-Commerce realm are Indian handicrafts. Buy Indian handicrafts online from the largest collection of unique items antique jewellery, tribal artefacts and ethnic products.

Finding a market for the Indian handicrafts was one of the biggest challenges before the Indian handicraft industry. There is a constant demand for Indian handicrafts in the global market. But, the access to these handcrafted items was largely restricted to only a few. The Indian handicrafts industry, valued at Rs 43,000 crore, remains largely fragmented and unorganised. A lot of work still needs to be done to make them accessible on the global space. The online handicraft stores have added a lot of value to the fragmented industry. It became the platform to showcase the Indian crafts to the world. It helped the handicraft community to expand the market for their hand crafted products.

Apart from giving boost to the Indian handicraft industry, it generated employment opportunities in this sector to a significant level. Popular handicraft online store like Craftvilla.com provides an interface to about 5000 artisans across India to sell handicrafts. It empowered craftspersons to choose buyers who can offer them higher rates. The enhanced opportunity to showcase their handicrafts has enabled the sellers to get good returns on their effort.

But the handicraft industry still remains largely fragmented. There are limitations in terms of reach. Although, e-Commerce gives this industry the buyers, the biggest challenge is linking the fragmented buyers and the sellers. Stores such as National Handcraft are working towards reducing the gap between the buyers and sellers by bringing in handicrafts not just from the domestic market but also from the International market. The store is planning to include handicrafts from the artists from the other parts of the world as well.

The technology tools and customer feedback will help the platform improve. Creating a responsive and interactive website is the first step to boost sales. Shoppers prefer to shop from web stores that get them to their searched items easily. Making a good website is equally important as promoting the content of the stores online. Factors like logistics, content management and delivery also impose hurdles in the growth of handicraft industry in India.

Online handicraft stores have enabled people to shop for items like handmade floor lamps, collectible lanterns and sand timers at attractive prices without draining out all their money.

Hi I am Anjana Malhotra and my interest lies in Shopping, kids furniture and Food. Get to know about the latest industry trends and much more by following my blogs.