Ways to Effectively Promote Well-Written Content!

Over the years, search engine optimization (SEO) has evolved. SEO is no longer a practice about stuffing web pages with keywords in an attempt to get easily noticed by search engines. It is now a process of utilizing white-hat techniques to boost website’s visibility and traffic. As promotional and keyword-stuffed content provides no value to the users, search engines have resorted to a more refined and sophisticated approach that lays emphasis on good quality content. Search engines now focus more on ‘quality’ than ‘quantity’ of content. It gives higher importance to the content which is well-written and provides users with the information they are looking for.

Whilst search engines have become content centric, it is essential to include content marketing as a part of your overall SEO strategy. Content marketing involves three important aspects: creating valuable content, making your content noticeable by search engines and promoting your content in different channels. As rightly said by Jon Ball, "content marketing without marketing is just content". Great content won’t give you any benefit if it’s not reachable to your audience. Below are some of the ways to make your content visible to your target audience:

1. Sharing content on your website blog:

Having a blog section on your website is one of the most effective and inexpensive way of promoting your content. Your well-researched and informative content would immediately be exposed to visitors that browse your website. As a result, if the visitors find your content valuable, they might share it on social media, thus exposing your content to a whole new set of audience. Additionally, having an active blog has many other benefits. Sharing knowledgeable content on your blog helps you position yourself as an industry expert. It builds your credibility and instils a sense of trust among visitors. The fresh supply of content on your blog also pleases search engines that helps your website gain visibility in search engine rankings.

2. Distributing articles in high PR article sites:

There are certain credible article sites that receive good quality traffic and enjoy high Alexa and PR rankings. Some of them include Newsvine, SelfGrowth, Articlebase and EzineArticles. Sharing your content in such reputed sites not only establishes you as an expert in your field but can also help you earn quality backlinks that are excellent for SEO. Besides, the visitors that read niche articles on high PR sites who are already interested in your products by exposing them to well-written content can increase your chances of converting the potential customers into genuine leads.

3. Sharing on social media:

Social media plays a very important role as a key content distributing channel. Your social media business page already has a well-established fan base that follow your daily updates. Sharing your content on your social media page would give your content good exposure as it would quickly reach out to your audience instantly. If your content is interesting and succeeds in engaging your audience, it can result in many sharing your post, thus increasing the visibility of your content.

Whilst many businesses get article writing services right, they may fail to market them properly. Thus, hiring a professional internet marketing company who understands the finer details of content marketing and has proficiency in website optimization services and social media marketing services is crucial for your business to succeed.

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO company in Redditch, UK.