The success of the collection has promoted a range of versions in Hublot watches which not only play

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The allure for Hublot was being able to capture the attention of the world's mega pool of wealthy Ferrari owners, or even aspirational owners. If you bought a luxury car, often times you'd want accessories to go with it, even if those accessories are sometimes serious investments unto themselves. By partnering with Ferrari, not only did Hublot elevate their own image, but they were also instantly granted a whole new world of potential customers that might never otherwise pay attention to, or know about, watch brands. Biver's tactic for making the relationship work was to produce a series of watches that, while thoroughly Hublot in character, were distinct products within the brand's collection. His words to me where very simple; that the mistake most other companies made when working with Ferrari was to simply adapt existing products with Ferrari branding. The key, he said, was to respect the relationship and produce something totally unique for the partnership. Within a year after their release, Hublot seemed to indicate that over 10% of their sales came from the Ferrari watches.

Earlier in 2014, I spent more time talking about some of the newer versions of the Hublot Big Bang Ferrari - and there were even more I was not able to photograph. The success of the collection has promoted a range of versions which not only play with colors, but also materials - something which is at the heart of Hublot's "fusion" concept behind design. Jean-Claude Biver himself made an edict that the corner stone of the Hublot watch catalog would be a melding of materials. This particular blue, red, and black Hublot Big Bang Ferrari combines titanium and ceramic, along with rubber, and anodized aluminum.

From an ergonomics perspective, I like the crown which does not screw in but rather locks down and opens with a simple spring-loaded twist. The angular chronograph pushers are, in many ways, far cooler than simple round ones, and the dial is quite legible on most Hublot Big Bang Ferrari models - although this Beverly Hills boutique edition's blue lume colored hands against black hour markers do not epitomize that ideal particularly well. On the right models, the Hublot Big Bang Ferrari is quite easy to read - which is an asset to the collection. Miami in December - does it get better than this? The locals will agree, but perhaps not during Art Basel, where an estimated 100,000 or more extra people swarm in for the now international art show whose US station is Miami Beach. But I am not at Art Basel right now. I am at Bal Harbor - a ritzy shopping mall on the Northern part of the island where locals go to show off and tourists go to shop. Thierry Guetta (aka Mr. Brainwash) walks up to me with his trademark look that includes a hat and sunglasses. Purple paint has been cleverly, if not meticulously, sprayed to the left lens..

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