How to Maximize ROI from Dreamforce 2025: Strategies for Salesforce Admins and Marketers

Dreamforce 2025 is fast approaching, and Salesforce admins and marketers alike are gearing up to make the most of this transformational event. Held at the Moscone Center in San Francisco from October 14-16, 2025, Dreamforce 2025 promises three days packed with innovation, learning, and networking centered on CRM, AI advancements, and the Salesforce ecosystem.

This guide unveils key details about Dreamforce 2025—from dates and location to agenda highlights and speakers—and dives into the exciting innovations around Salesforce Agentforce, AI workflows, and Customer 360. It also arms admins and marketers with practical takeaways to maximize ROI from the conference.

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Dreamforce 2025 Key Details

• Dates & Location: October 14-16, 2025, at the Moscone Center, San Francisco, CA, with hybrid participation via Salesforce+.

• Agenda & Schedule: Over 1,500 sessions including hands-on workshops, keynotes, breakout sessions, and community-led talks covering AI, automation, CRM advancements, and Salesforce platform innovations.

• Speakers: Salesforce CEO Marc Benioff, Google CEO Sundar Pichai, DeepLearning.AI founder Andrew Ng, actor and Salesforce partner Matthew McConaughey, and multiple global industry leaders and innovators will headline.

• Concert & After Parties: Dreamfest 2025, the benefit concert supporting UCSF Benioff Children’s Hospitals, will be held Oct 15 at Chase Center featuring Metallica and Benson Boone.

• Dress Code: Business casual for conference days, with comfortable shoes and layered clothing to accommodate San Francisco’s fall weather.

• Dreamforce Backpack: A sturdy backpack is recommended to carry essentials such as laptops, chargers, notepads, business cards, and swag.

• Dreamforce Pass: Tickets grant access to keynotes, hands-on labs, networking events, and the Dreamfest concert (some events may require separate passes).

Salesforce Agentforce Innovations at Dreamforce 2025

Salesforce Agentforce represents a bold leap in AI-driven workforce automation, integrating robust AI agents tightly with Salesforce’s Customer 360 platform, Data Cloud, and CRM workflows. Launched at Dreamforce 2024, Agentforce 3.0 introduces a low-code Agent Builder interface allowing users to configure AI agents via flows, prompts, Apex, and APIs without heavy coding.

Agentforce Use Cases & Workflows

• Automating routine customer service tasks using AI agents that understand CRM context.

• Creating personalized AI-driven marketing journeys powered by real-time Customer 360 data.

• Streamlining sales workflows with AI recommendations surfaced directly in CRM pipelines.

• Leveraging Agentforce 3.0’s model builder and control pane to register, test, and deploy AI models aligned with specific business goals.

• Customizing AI prompts with proprietary CRM data to improve engagement and operational accuracy.

Salesforce AI Agent Trends

Agentforce epitomizes Salesforce’s vision of an "agentic workforce," where AI agents augment human work by automating repetitive tasks and enabling faster data-driven decisions. This approach is designed to scale personalized customer engagement and unlock new operational capacity across sales, service, and marketing.

Practical Takeaways for Salesforce Users

Salesforce admins and marketers can apply these insights and strategies from Dreamforce 2025 immediately:

• Explore Agentforce Tools: Start experimenting with Agentforce 3.0’s low-code Agent Builder to prototype AI assistants tailored for your CRM workflows.

• Leverage Customer 360: Use integrated real-time customer data to personalize engagement and create unified customer journeys.

• Automate with Flows: Amplify efficiency by building advanced process automations that interface with AI models and external data sources.

• Stay Informed on AI Advances: Use Dreamforce sessions and workshops to keep up to date on AI agent use cases and Salesforce’s evolving AI roadmap.

• Network & Collaborate: Connect with global Salesforce peers to share best practices in deploying Agentforce and AI-driven marketing innovations.

• Prepare for Scaling AI: Begin developing governance and ethical guidelines for AI use within your Salesforce ecosystem to ensure compliant and responsible AI adoption.

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Where is Dreamforce 2025?

Dreamforce 2025 will take place at the Moscone Center in San Francisco, California.

What are the Dreamforce 2025 dates?

The official dates are October 14-16, 2025.

Who are the Dreamforce 2025 keynote speakers?

Speakers include Salesforce CEO Marc Benioff, Sundar Pichai (Google CEO), Andrew Ng, Matthew McConaughey, Brian Niccol (Starbucks CEO), and more.

What is the dress code for Dreamforce 2025?

Business casual attire is recommended, with comfortable shoes and layers for changing weather in San Francisco.

What is the Dreamforce backpack?

A Dreamforce backpack is a sturdy bag recommended to carry essentials like laptops, chargers, swag, and business cards during the conference.

What is Dreamforce Agentforce?

Agentforce is Salesforce’s AI agent platform integrated with Customer 360 and workflows, enabling low-code automation of customer service, sales, and marketing tasks using AI agents.

Conclusion

Dreamforce 2025 is more than just a conference—it's a gateway to the future of CRM, AI, and intelligent business automation powered by Salesforce. Admins and marketers who engage deeply with the event, especially around innovations like Agentforce and Customer 360, will unlock transformative ROI through smarter workflows, personalized customer journeys, and AI-powered efficiencies.

Mark the October 14-16 dates, prepare your Dreamforce backpack, dive into the rich agenda, and get ready to network at one of the most anticipated tech events in the USA. Your journey to becoming a next-generation Salesforce Trailblazer starts here.

See you at Dreamforce 2025—where innovation meets impact!

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