How to Apply for Mother Dairy Franchise in India – Complete Guide 2025

The dairy sector in India is one of the most consistent and profitable businesses due to the daily demand for milk and dairy products. Among the leading brands, Mother Dairy stands out as a trusted name that provides high-quality milk, paneer, butter, curd, and ice creams. For entrepreneurs looking to start a business, opening a Mother Dairy Franchise can be an ideal choice. This guide will cover how to apply for a Mother Dairy Franchise, investment details, process, and tips for success to help you start your venture confidently.

Why Choose a Mother Dairy Franchise?

Mother Dairy is a subsidiary of the National Dairy Development Board (NDDB) and has established itself as a reliable brand across India. Here are a few reasons why investing in a Mother Dairy Franchise makes sense:

• Trusted Brand Name: Customers recognize and trust the Mother Dairy brand, making it easier to attract and retain buyers.

• High Demand Products: Milk and dairy products have steady demand in urban and semi-urban areas.

• Operational Support: Franchisees receive guidance in store management, staff training, and marketing.

• Business Scalability: Opportunities exist to expand to multiple outlets once the initial store succeeds.

The franchise provides the advantage of a ready-made customer base, brand recognition, and access to quality products without starting from scratch.

Mother Dairy Franchise Cost and Investment

Before applying, it’s important to understand the financial requirements of a Mother Dairy Franchise. The cost includes:

1. Franchise Fee

The initial franchise fee for Mother Dairy ranges from ₹3 lakhs to ₹10 lakhs, depending on the location, type, and size of the outlet.

2. Store Setup and Interior

For shelving, counters, refrigeration, signage, and décor, an investment of ₹5 lakhs to ₹15 lakhs is required. A visually appealing store attracts more customers.

3. Equipment Cost

Refrigerators, milk dispensers, freezers, and other dairy equipment cost between ₹3 lakhs and ₹8 lakhs, ensuring products remain fresh and high-quality.

4. Initial Inventory

Stocking milk, curd, butter, ice creams, and paneer will cost around ₹1.5 lakhs to ₹5 lakhs, depending on your outlet size.

5. Licenses and Legal Compliance

FSSAI registration, GST registration, and municipal approvals are mandatory. Estimated cost: ₹50,000 – ₹1 lakh.

6. Working Capital

Additional funds for staff salaries, utilities, and day-to-day operations usually require ₹2 lakhs to ₹5 lakhs.

Total Estimated Investment: Between ₹15 lakhs and ₹35 lakhs.

Step-by-Step Process to Apply for Mother Dairy FranchiseStep 1: Research Your Market

Conduct a feasibility study to determine the demand in your area. Urban locations, busy streets, residential complexes, and commercial hubs are ideal for dairy stores.

Step 2: Visit the Official Website

Go to the official Mother Dairy website and look for the franchise section. You can download the application form or fill out an online form with your business details.

Step 3: Prepare Required Documents

The documents required for franchise application typically include:

• ID proof (Aadhar card, PAN card)

• Address proof

• Business plan and proposed location details

• Financial statements and investment capability

Step 4: Submit the Franchise Application

Once all documents are ready, submit your application through the official portal or regional franchise office.

Step 5: Evaluation and Approval

The Mother Dairy team evaluates your application, reviews your location, and conducts a feasibility study. Upon approval, you will receive a franchise agreement outlining responsibilities, fees, and operational guidelines.

Step 6: Store Setup and Training

After signing the agreement, you can start setting up your store with proper branding, equipment, and inventory. Mother Dairy provides training for:

• Product handling and storage

• Billing and inventory management

• Customer service and hygiene standards

Step 7: Launch Your Franchise

Plan an opening strategy with promotional offers and local marketing to attract customers. Consistent quality and excellent customer service are key to establishing a loyal customer base.

Comparing Mother Dairy Franchise with Zepto Franchise Fees

Franchise

Business Type

Investment

ROI

Support

Mother Dairy

Dairy & Retail

• 15-35 lakhs

12-24 months

Training + product supply + marketing support

Zepto

Quick Grocery Delivery

• 25-50 lakhs

12-18 months

Technology + operational guidance

While Zepto focuses on quick grocery delivery, Mother Dairy offers an opportunity in the essential food & dairy sector with a trusted brand.

Tips for a Successful Mother Dairy Franchise

1. Choose the Right Location: Residential areas, busy streets, or commercial hubs ensure higher footfall.

2. Maintain Product Quality: Dairy products require freshness; hygiene is essential for customer trust.

3. Hire and Train Staff Well: Properly trained staff enhance customer satisfaction and operational efficiency.

4. Marketing Strategy: Use flyers, social media campaigns, and local advertisements to increase awareness.

5. Customer Engagement: Offer tasting sessions or discounts to build loyalty.

Conclusion

Applying for a Mother Dairy Franchise is a promising business opportunity for entrepreneurs in India’s booming dairy sector. With a total investment of ₹15-35 lakhs, proper market research, training, and operational management, franchisees can establish a profitable venture. While Zepto franchise fees may be higher, Mother Dairy offers a trusted brand, consistent demand, and growth potential, making it an ideal choice for those passionate about the food and dairy industry. Following proper procedures, maintaining quality, and engaging with your community are essential steps for long-term success.

Frequently Asked Questions (FAQs)Q: Can a small-town entrepreneur apply for a Mother Dairy Franchise?

Yes. Mother Dairy allows franchises in urban, semi-urban, and some tier-2 towns, provided there is sufficient demand for dairy products.

Q: What is the typical profit margin?

Profit margins range between 15% to 25% depending on location, operational efficiency, and product mix.

Q: Is there ongoing support from Mother Dairy?

Yes. Franchisees receive continuous support in marketing, product supply, and operational training to ensure business success.

Q: How long does it take to break even?

On average, a Mother Dairy Franchise can break even within 12–24 months, depending on store location and sales volume.

Q: Can I operate multiple outlets?

Yes, after establishing one successful outlet, franchisees can expand to multiple locations based on performance and investment capacity.

Aditya Singh is an Seo Executive skilled in link-building, article submissions, and content strategy, helping brands grow online through powerful Seo techniques and optimized submissions.https://7knetwork.in/