Why 36% Of Home Buyers Cry — And How To Make Sure You’re Not In That Statistic

Buying or selling a home should be exciting—but research from 920 REAL shows that 36% of Americans cry during the process. Why does something so joyful cause so much stress?

Real estate can be emotional—filled with financial decisions, negotiations, and uncertainty. Many buyers and sellers face unclear communication or agents who focus on sales over relationships.

At 920 REAL, we make the process clear, calm, and empowering. Our concierge real estate agents and trusted real estate advisors guide you with transparency, trust, and care. Whether it’s your first home or a real estate investment opportunity, we help turn stress into confidence and peace of mind every step of the way.

Why So Many Home Buyers End Up in Tears

1. Confusing communication

Unclear expectations and poor transparency turn small surprises into big stress. At 920 REAL, every client starts with a genuine 15-minute Zoom meeting focused on your goals—not a sales pitch.

2. Missed investment opportunities

Buying or selling a home is more than a transaction—it’s a strategy. Our advisors help clients identify real estate investment opportunities to avoid costly emotional decisions.

3. Feeling sold instead of served

Many agents chase deals instead of relationships. At 920 Real Inc., we don’t capture leads—we build lifelong partnerships grounded in trust and care.

4. Lack of emotional support

Real estate is emotional. Our concierge real estate agents guide you with empathy, keeping the process human, transparent, and calm every step of the way.

How 920 REAL Keeps You Out of the 36%

Concierge Real Estate Agents Who Serve, Not Sell

Our concierge agents focus on you—simplifying decisions, managing milestones, and ensuring a stress-free experience.

Trusted Real Estate Advisors

With over 50 years of combined expertise, we guide every choice—offers, inspections, and real estate investment opportunities—so your goals always come first.

Transparent, Human-First Guidance

No surprises, no pressure. Just honest communication and genuine care built on trust, integrity, and compassion.

Your 7-Step Checklist to a Calm, Confident Real Estate Journey

1. Start with a clarity call. Use that first 15-minute conversation to evaluate fit and philosophy.

2. Ask how your agent adds value. Look for someone who advises, not just lists.

3. Define your goals early. Whether you’re buying or selling, know what "success" looks like.

4. Insist on communication. Regular updates reduce stress and eliminate surprises.

5. Think strategically. Every home decision should align with your bigger financial picture.

6. Check your emotions. If you feel uncertain or rushed, pause and recalibrate with your advisor.

7. Choose humanity over hype. A trusted partner listens more than they sell—and acts with integrity always.

The Bottom Line

If 36% of home buyers cry, 64% don’t—and with the right support, you can be one of them.

At 920 REAL, our concierge real estate agents and trusted real estate advisors combine expertise and empathy to make every move clear, confident, and stress-free.

Discover smarter real estate investment opportunities and a human-first experience. Schedule your 15-minute concierge consultation at 920real.com and make your next chapter one worth smiling about.

Ilona is a freelance writer making blogs for different businesses.