Gummy Vitamins vs. Capsules: Consumer Preferences in 2025

Gummy Vitamins vs Capsules | Nutricare OEM/ODM Beauty Manufacturer Gummy Vitamins vs Capsules: The 2025 Beauty and Wellness Trend

As the global wellness and beauty industries evolve, consumers are gravitating toward more enjoyable and convenient product formats. One major trend in 2025 is the surge in popularity of gummy vitamins over traditional capsules. Nutricare, a leading OEM/ODM partner for skincare, supplements, and pet care, is seeing this shift reflected in both product development and client demand.

Why Gummy Vitamins Are Gaining Ground

1. Taste and Convenience

Consumers love the flavor, texture, and ease of gummies. Compared to capsules, they offer a pleasant and simple experience, ideal for children, seniors, and anyone wanting a more enjoyable supplement routine.

2. Higher Compliance Rates

Gummies help improve adherence, as people are more likely to take them consistently. They feel more like a treat than a task, resulting in better retention and satisfaction among consumers.

3. Increased Brand Engagement

For beauty and wellness brands, gummies provide visual appeal and customizable options that perform well in online marketing. This fits with the growing demand from consumers who buy skin care products online and expect innovative, attractive products.

Capsules Remain Important

Despite the gummy boom, capsules remain valuable for their precision and effectiveness, especially in high-dosage or medical-grade supplements that require fast absorption or targeted delivery.

Nutricosmetics and the Rise of Beauty Gummies

"Beauty from within" has become a standard expectation. Ingestible beauty products—like collagen, biotin, and hyaluronic acid—are now essential to skincare routines. Nutricare helps brands combine supplements, skincare, and professional beauty devices for a holistic beauty approach.

E-Commerce and Bundled Skincare Solutions

Consumers increasingly seek full skincare systems that integrate devices, supplements, and routines. Bundled solutions are driving higher conversions in e-commerce, and Nutricare supports the development of these innovative ecosystems.

Creating the Best Company Beauty Products

Nutricare offers OEM/ODM manufacturing for gummies, capsules, skincare devices, and cosmetics. From R&D to packaging and compliance, we help brands create effective, trend-driven products that meet global standards.

Conclusion

The debate between gummies and capsules isn’t about superiority—they serve different purposes. In 2025, successful brands will offer both. Gummies engage and delight consumers, while capsules deliver precision and potency. Partner with Nutricare to develop innovative health, beauty, and wellness products that define the future of beauty.

Nutricare, founded in 2003, is a global leader providing Best Health and Beauty Products. With 20 years of innovation, we serve over 20 countries including Korea, Singapore, China, Hong Kong, and Malaysia.