Large Wall Graphics That Tell a Story: How Brands Use Space to Build Identity

Within a few seconds of entering a new environment, most visitors will formulate an impression about the brand based on their experience with the interior. Walls, decorative items, lighting and overall energy of the space will all affect how a visitor views a brand. Therefore, it is becoming increasingly common for UK-based companies to think of large wall graphics as an extension of the brand identity rather than simply decorative artwork. For instance, an excellent graphic will be able to communicate more about a company than any brochure or welcome letter.

Wall graphics provide a sense of purpose to a space. They can also help a brand communicate without the need to beg for attention. When the wall graphics are designed correctly, the story that the wall graphic tells is both believable and authentic and gives the visitor an accurate representation of what the brand represents.

Why Stories are Effective in Wall Graphics

The more tangible a company feels, the more likely they are to earn customers' trust. Brands communicate their history, beliefs and desired experience inside their location by telling stories. A well-designed wall graphic will convey those concepts visually and in a simple manner without distracting or overwhelming a visitor.

If the wall is plain and uninteresting, a visitor will question its relevance. A wall with meaning adds life to the area and provides visitors with a lasting impression.

Enhancing Your Brand Identity with Graphic Wall Art

1. Building Your Brand Through Impressions

Building a brand is often linked to the first perception created by impressively styled front office areas, reception areas, etc. With large graphic wall art installations, the reception area maintains focus, thus projecting confidence and providing clarity about the type of organisation it represents.

2. Reinforcing Company Culture and Values

Company culture and values can easily fade into obscurity once they are buried deep in company literature. Thus, when they are displayed publicly (i.e. wall graphics) in working environments, they will have a continual impact on employees, helping keep employees connected to their overall work environment and providing first-hand visitors to the company with insight into the value of the organisation.

3. Reinventing Unused Space

Most commercial properties consist of large white (blank) walls. A properly designed wall graphic provides a way to visually fill blank wall spaces, thus creating a space for an informative narrative or a historical/achievement/exemplification of a business's "branded" image and ambience.

Ways Companies Utilise Wall Graphics to Convey Their Story

Heritage and Origin Walls: Many businesses are utilising wall graphics as a visual representation of their timeline throughout the years. By using photographs, milestones and dates of their company's products, along with basic text, companies are able to create a visual timeline of their company's history. This type of wall graphic is especially effective for family-owned and operated businesses, manufacturers and any organisation that is known for its rich heritage.

Mission and Culture Displays: Corporations often use graphics on their walls to share their mission, cultural values and approach to work. The use of a well-thought-out wall graphic provides an effective visual way for an organisation to display its cultural values and mission statement, rather than just hanging temporary posters on a wall.

Branded Interior Spaces: Many retailers, gyms, hotels and other service-based businesses are utilising wall graphics to establish a unique identity throughout various areas of their establishments. The use of wall graphics for various areas provides a differentiation of each area, which guides customers through the establishment while creating a consistent overall experience for the customer.

Product and Service Storytelling: Many businesses utilise their walls to showcase their products and/or services. The use of wall graphics for this purpose provides the customer with an opportunity to learn about what a business does in a showroom environment, as well as in a tech space or service area where an organisation would want to highlight its capabilities.

Why Wall Graphics Often Work Better Than Traditional Décor

Furniture and décor can make a space look presentable, but they rarely explain anything about the business. Wall graphics, on the other hand, give the brand the space to speak clearly. They support the identity, create a mood and leave a lasting impression.

Good wall graphics also offer practical benefits:

• They hold colour well for long periods
• They fit cleanly onto large surfaces
• They can be updated without major work
• They keep branding consistent across departments or locations

When produced with care, they age well and add real value to the environment.

How ARC UK Helps Brands Shape Their Story Through Wall Graphics

The wall graphics designed, printed, and installed by ARC UK assist brands in the development of their story through the use of wall graphics. At ARC UK, we try to determine the various components of the client's company: what is their brand, what type of environment would best portray the brand's message, and what the client wishes the environment to communicate. The design team and the production team then develop a graphic that will be a natural fit for that room.

Some of the services we offer to our customers include:

• Wall Graphics for Reception Areas
• Storytelling Walls or Corridors
• Branded Retail Spaces and Retail Interior Design
• Product and Brand Representation
• Culture & Value Displays
• Directional and Zone Graphics

In general, our mission is to assist clients with using their walls in a manner that aligns the space with the client's story and identity.

While wall graphics may appear to be simply decorative pieces, they serve as an unspoken means of establishing a brand identity, setting the mood of a space, and affecting visitors long after they have left.

Arc UK offers trusted printing and display services for companies of all sizes. The team specialises in large format prints, graphics and signage.