Custom Balloon Printing in 2015

Custom balloon printing in the USA is different now than it has been in the past. This short article will detail how the logo balloon business has changed over the last few years and provide some predictions for the future. Read for insights into the industry of today and the future.

Logo Balloon Printing in the Distant Past

In the "old days", before everything was digital, custom balloon printing was slow and complicated. You could send a disk with your logo file by snail mail to a balloon printer – who would then have to print it off! The printed logo was photographed (on film) to make a printing plate to enable ink transfer to your balloons via a screen printing process. As you can imagine, any printing process that includes snail mail and photography with film development was not very efficient. Imagine waiting for the mailman to deliver a cd or a high res print out of your logo.

Balloon Printing in the Digital Age

The current process for getting your balloons printed is much improved versus the old ways. Now you email your logo file to the balloon printer, review and approve a digital proof, and your digital file is transformed into a printing plate via a high-density printer. No mail. No photography. No film. The process can be done in one hour if everything goes smoothly.

Custom Balloon Printing in the Future

The future of balloon printing is changing due to two unique factors:

1. Technological change
2. Offshore production

Technological change

Screen printing may be replaced by a more scalable technology. The setup costs for screen printing are the major cost on smaller printing jobs. If small jobs can be printed with an ink jet technology there is a real opportunity to increase efficiencies.

Offshore production

The future of the American balloon printer is with small jobs and rush jobs. Chinese and other Asian balloon printers offer cut-rate pricing on orders of 100K balloons or more. They are increasingly lowering the minimum order for offshore production – and with air shipping they will take an increasing part of the market in the USA. Domestic printers will grow their business with fast service and order size flexibility.

Conclusion

Custom balloon printing is the same as many other industries in the influence of environmental factors on company success. Those players who can adapt their technology, service levels, and product offering to the changing competitive environment will come out on top.

Matt Wagerer operates balloonprinting.com and can be reached anytime at:

orders@balloonprinting.com

800. 628-9995

http://balloonprinting.com/

Hooray folks I am Luke Melendez and I am a freelance writer. I started and love to write since I was at my Junior High. Hope to inspire many citizens in my job.