How Shopify Product Bundles Help You Sell More Per Order

Selling more per order is one of the most efficient ways to grow your Shopify store. Instead of constantly investing in ads to attract new customers, increasing the value of each existing order allows you to maximize revenue with the same traffic. This is where Shopify product bundles play a powerful role.

Product bundles encourage customers to purchase multiple items together by offering convenience, value, and a better overall shopping experience. When done right, bundles don’t feel like a sales tactic—they feel like a smart deal.

What Are Shopify Product Bundles?

Shopify product bundles allow merchants to group related products into a single purchase option. These bundles can be pre-defined (fixed bundles) or customizable (mix-and-match bundles), depending on the shopping experience you want to offer.

Bundles are often priced at a discounted rate or presented as a value pack, making them attractive to customers who are already interested in one of the products. Instead of buying one item, shoppers are encouraged to buy a complete set.

Why Selling More Per Order Matters

Selling more per order—often measured as Average Order Value (AOV)—directly impacts your profitability. Even a small increase in AOV can significantly boost revenue over time.

Low order value is usually caused by:

• Customers buying only one product

• No clear reason to add complementary items

• Poor visibility of related products

• Too many buying decisions causing hesitation

Product bundles solve these issues by presenting relevant items together in a simple and compelling way.

How Shopify Product Bundles Increase Order Value1. Encouraging Multi-Item Purchases

Bundles naturally push customers toward buying more than one product. When shoppers see a ready-made pack that includes everything they need, they’re more likely to add it to their cart instead of a single item.

2. Creating a Strong Value Perception

Bundles often include discounts or special pricing, which creates a sense of savings. Even if the discount is small, customers feel they are getting more value, making them comfortable spending more per order.

3. Reducing Decision Fatigue

Too many choices can slow down the buying process. Bundles simplify decisions by offering curated combinations. Customers don’t need to search for matching products—the bundle does the work for them.

4. Improving Cross-Selling Effortlessly

Bundles are an effective cross-selling strategy without being pushy. Complementary products are presented as part of a complete solution, making the upsell feel natural and helpful.

The Power of Customizable Bundles

Customizable bundles take the concept even further by allowing customers to choose products within a bundle. This personalization increases engagement and gives customers a sense of control.

Examples include:

• Build-your-own skincare routines

• Custom snack or food boxes

• Outfit or accessory bundles in fashion stores

When customers can tailor bundles to their needs, they are more likely to add extra items and complete the purchase.

Benefits Beyond Higher Order Value

Shopify product bundles offer advantages beyond just selling more per order:

• Better inventory movement by bundling slow-moving products

• Higher customer satisfaction due to convenience and savings

• Increased repeat purchases from positive shopping experiences

• Improved conversion rates by simplifying buying decisions

Bundles also work exceptionally well during promotions, seasonal sales, and new product launches.

Best Practices for Using Product Bundles Effectively

To get the best results from product bundles:

• Clearly show bundle savings and benefits

• Keep bundle layouts clean and easy to understand

• Avoid offering too many bundle options

• Place bundles on product pages and collection pages

• Test pricing and product combinations regularly

Small optimizations can make a big difference in how customers respond to your bundles.

Conclusion

Shopify bundle builder app is one of the smartest ways to sell more per order without increasing marketing costs. By encouraging customers to buy multiple related items together, bundles increase Average Order Value, improve the shopping experience, and drive sustainable store growth.

With a thoughtful bundle strategy in place, you can turn single-item purchases into higher-value orders—helping your Shopify store grow faster and more profitably.

A seasoned Digital Marketing Manager with a strong focus on eCommerce. Skilled in optimizing store performance, increasing online sales, and enhancing customer engagement through data-driven strategies.