Increase Existing Customer Sales With Professional Bpo Services

There are two primary sources of additional sales for any company: NEW CUSTOMERS and EXISTING CUSTOMERS. New customers are hard to acquire. There is a lot of competition. New customers are expensive to acquire. To get an idea of the acquit ion cost of a new customer; add up the company’s total annual direct and indirect expenses associated with all Marketing, Advertising and Sales. Then divide the total cost by the total quantity of new customers actually acquired. You’ll see it is very expensive to get a new customer. But to grow, every company has to enlarge their customer base – so you have to keep spending.

On the other hand, existing customers are essentially free. You have already incurred the acquit ion costs. If the customer is happy with their purchase of your product/service, and perhaps even more importantly, if they are satisfied with your company’s Customer Service Department– they are a lot easier to sell again – if you can satisfy a current need.

Selling existing customers is how BPO services can help you grow sales. BPO Service means Business Process Outsourcing. It’s a fancy term that essentially means retaining an OFF-SITE professional third party to virtually manage the day to day responsibilities of Customer Service. They handle problems or questions – produce satisfied customers who are happy to do more business with your company again.

Companies using BPO services significantly increase Customer Service levels –significantly decrease Overhead Expenses. Remember, since BPO staffs work Off-Site from your company’s facilities, you have no personnel to maintain, no government imposed taxes to pay, no space and equipment to spend for.

For decades, large corporations have been outsourcing/delegating their Customer Service needs to BPOs to help grow their customer loyalty, and to save overhead money. Now, due to technical innovations Small and Medium size Businesses (SMBs)can also utilize the services of SMB BPOs – also enjoy the financial benefits. BPO professional associates can schedule and re-confirm appointments to avoid costly voids, handle billing, screen and intervene with customer issues, and virtually do any other task required to produce satisfied customers.

Select BPO Services such as Call Center Superb can also assist in managing your Social Media and Precision Target Marketing (email) campaigns for existing customers where you: introduce new products, promotions, and changes in your company. You pay only for what you need.

Some companies with professional Sales Reps, retain BPO associates to help with Screening Suspects and Prospects. The companies want their Sales Reps time only spent closing Qualified Prospects. Use your current sales funnel stages, or modify an existing one to fit your products/services.

Services are very affordable with a very high ROI potential. Not sure which services you could benefit from? Take 4 minutes and complete the BPO Survey. Visit CallCenterSuperb.com website for more information.