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India Cold Pressed Oil Market Size & Trends Report 2026-2034
Posted: Feb 14, 2026
The India Cold Pressed Oil Market was valued at INR 755.16 Million in 2025 and is projected to reach INR 1,213.79 Million by 2034. The market is expected to grow at a compound annual growth rate (CAGR) of 5.41% during the forecast period 2026-2034. Growth is driven by increasing health consciousness among consumers, preference for nutrient-dense cooking alternatives, and expansion of modern retail and e-commerce channels. The report presents a thorough review featuring the India Cold Pressed Oil Market size, share, trends, and research of the industry.
STUDY ASSUMPTION YEARS
INDIA COLD PRESSED OIL MARKET KEY TAKEAWAYS
Sample Request Link: [https://www.imarcgroup.com/india-cold-pressed-oil-market/requestsample
MARKET TRENDS
Manufacturers are increasingly pursuing premiumization through heritage branding by emphasizing regional provenance and traditional ancestral production methods. Brands highlight single-origin sourcing from specific agricultural belts, use traditional wooden churning techniques, and incorporate vernacular languages and folk art motifs into packaging to connect with consumers seeking authentic agrarian heritage, transforming oils into artisanal lifestyle products. For instance, Tata Simply Better launched cold pressed extra virgin olive oil and sesame oil sourced from Spanish olive orchards, emphasizing no heat and chemical-free processing to preserve nutrients.
There is notable expansion of soft gel oil categories, with therapeutic oils such as flaxseed, fenugreek, kalonji, and sesame oils packaged in soft gel capsules. These target health-conscious consumers seeking convenient omega-3 supplementation, blood sugar management, and anti-inflammatory benefits without integrating oils into daily meals. E-commerce platforms facilitate direct-to-consumer distribution, bypassing traditional retail to educate buyers with detailed nutritional information and usage protocols.
Sustainability-driven packaging innovations are shaping the market as companies transition to recyclable glass bottles, biodegradable pouches, and refillable container programs. Partnerships with farmer cooperatives enable transparent supply chains highlighting sustainable farming and fair-trade certifications. Initiatives like deposit-return schemes encourage bottle reuse, appealing to eco-aware urban consumers. The launch of a modern cold-pressed mustard oil extraction facility in Lohit district, Arunachal Pradesh, promotes rural employment and sustainable agriculture practices.
MARKET GROWTH FACTORS
Increasing health consciousness and lifestyle disease prevention drive demand for nutrient-dense cooking alternatives. The prevalence of diabetes, cardiovascular diseases, and obesity is rising among urban populations, leading consumers to prefer oils retaining antioxidants, vitamins, and essential fatty acids lost in refining. Government initiatives like the "75/25" program aim to treat 75 million hypertension and diabetes sufferers by 2025. Nutritionists recommend cold pressed oils for cholesterol management and inflammation reduction, legitimizing premium pricing with professional endorsements.
The expansion of organized retail and e-commerce penetration democratises access to specialty cold pressed oils that were previously niche. Supermarkets allocate dedicated shelf space and offer promotions enhancing visibility, while online platforms provide comprehensive product information, customer reviews, and subscription options. IMARC Group forecasts India’s e-commerce market to reach USD 651.10 Billion by 2034, facilitating direct consumer engagement and recurring manufacturer revenues.
Government support for chemical-free agriculture and food safety also propels growth. Policy initiatives promote organic farming, pesticide-free cultivation, and transparent food labeling to strengthen consumer trust. FSSAI mandates clear packaging indications of extraction methods differentiating cold pressed from chemically processed oils. Subsidies for installing wooden ghani and cold press machinery support small-scale processors. Additionally, a new food sector framework announced in 2025 enforces stricter manufacturer registrations and reporting, enhancing transparency.
MARKET SEGMENTATION
Form:
Core oils dominate the market with 68% share in 2025, deeply integrated into Indian culinary traditions and daily cooking. Mustard oil is preferred in northern states for cooking and rituals; coconut oil is favored in southern kitchens; groundnut oil is versatile in western and central regions. These oils are culturally significant beyond cooking, also used in ceremonies and traditional medicine.
Soft gel oils represent emerging therapeutic segments, targeting health-focused consumers needing omega-3s and other benefits in convenient forms.
Packaging Type:
Bottles lead with 51% share in 2025, preferred for transparency, hygiene, and shelf life. Glass and PET bottles allow consumers to verify oil quality via clarity and color. Bottle packaging supports brand differentiation with tamper-evident seals and interactive features like QR codes.
Pack Size:
1 litre containers dominate at 40%, balancing affordability and usage for average Indian families. This size prevents product degradation and suits smaller household consumption patterns, enabling trials of premium oils.
Distribution Channel:
Supermarkets and hypermarkets lead with 35% share, offering wide assortments, competitive pricing, and product education. Modern retail spaces protect oil freshness and host promotions that drive premium oil adoption.
Region:
North India leads the market with 31% share, driven by cultural affinity for mustard oil and traditional cooking in Punjab, Haryana, and Uttar Pradesh. Higher per capita incomes and dense retail infrastructure support premium product penetration.
States Covered:
Delhi NCR, Uttar Pradesh, Punjab, Rajasthan, Haryana, Tamil Nadu, Karnataka, Kerala, Maharashtra, Gujarat, Madhya Pradesh, West Bengal, Bihar, Jharkhand, Others
REGIONAL INSIGHTS
North India dominates the India cold pressed oil market with a 31% share in 2025. This leadership is propelled by strong cultural preferences for mustard oil in Punjab, Haryana, and Uttar Pradesh, where traditional cooking methods are deeply rooted. The region benefits from extensive mustard cultivation, enabling localized supply chains. Urban centers like Delhi NCR have higher disposable incomes facilitating premium product adoption, while festive cooking traditions elevate demand seasonally.
RECENT DEVELOPMENTS & NEWS
In 2025, Marico Limited expanded into the cold pressed oils category with its Saffola brand, offering both Single Seed (Groundnut, Sesame, Mustard) and Dual Seed (Groundnut and Sesame, Groundnut and Safflower) cold pressed oils. Tata Simply Better introduced cold pressed extra virgin olive oil sourced from Spanish olive orchards, and cold pressed sesame oil, emphasizing clean-label products. Vimal Oils announced plans to enter e-commerce to offer the Vimal Wellness range, which includes cold pressed and gourmet oils aimed at health-conscious consumers. Additionally, a new cold-pressed mustard oil extraction facility was launched in Lohit district, Arunachal Pradesh, supporting rural employment and sustainable agriculture.
KEY PLAYERS
Customization Note:
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ABOUT US
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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About the Author
As the Senior Director of Market Research at IMARC Services Private Limited, I lead strategic initiatives to deliver in-depth market analysis and insights. With a focus on innovation and accuracy,
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