Unity Group: Decoding Real Estate Diversification

Diversification is a highly important element in business. There is always this tussle between two ideologies, ‘jack of all trades and master of none’ or ‘to be the king of one trade.’ The market environment today is highly competitive and for businesses the challenge lies in understanding which mold to fit in.

The horizontal and vertical diversification for real estate developers can be simply translated into, diversifying in one sector or planning to invest into other sectors.

Leading real estate developers in Delhi do not believe in putting all their coins in one basket. Thus, a developer dealing in luxury residential projects would next aim to invest in retail projects or one working on automobile malls may next want to target the commercial space. This would then in essence be horizontal diversification.

If the diversification were vertical, then say a residential and commercial real estate developer in Delhi would try out different facets of residential and commercial projects. A movement from luxury homes to affordable ones would fall in this bracket. Also, the diversification can aim at covering newer grounds. For instance, a developer based in Delhi and owning properties in Rohini, Prashant Vihar, Rajendra Place and Lawrence Road, may decide to explore the outskirts of the city and come up with commercial complexes or office spaces in Zirakhpur, Faridabad, Panipat and Noida Expressway.

One of the best real estate developers in Delhi, the Unity Group has been expanding vertically and horizontally both. The group has produced some fabulous commercial properties and shopping malls and is now looking to create a record by coming up with the largest residential project in Delhi.

Unity has been a leader in the field of corporate office spaces and commercial complexes. With numerous successful projects across Delhi covering Dwarka sector 5,12,20, Pitampura, Netaji Subhash Place, Okhla Phase I, New Friends Colony, Narela, Mukherjee Nagar, Shahdara, and many more, Unity has led a revolution in the real estate world.

Understanding the needs of the market and tapping the pulse of the population is the mantra for the success of any business, and especially real estate. While, diversification can be the key to survival and progress alike, understanding its nuances is supremely important. The Unity Group can be surely taken as a case in point for using diversification perfectly to expand, prosper and become a name to reckon with in the world of real estate.

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Unity Group best real estate developments in India offers high rise commercial towers, shopping malls, multiplexes, multilevel car parking, hotels, institutional and residential projects.