Common Mistakes You Should Avoid With Vinyl Sticker Printing

Stickers are an extension of your brand. Most of the time, people judge a book by its cover before they make their buying decision. A great vinyl sticker design focuses on the core message of your brand.

If stickers are a part of your winning marketing strategy, they can leave a good impression on your target customers. The feel and presentation of your vinyl stickers online reflect the creativity of your business. So, it is important that you get your sticker design right before the products hit the shelf. Here are some mistakes you should avoid with your custom vinyl stickers.

1. Neglecting Its Purpose

One of the biggest mistakes people make with the design of the vinyl sticker is jumping straight into the design process without understanding its purpose. But every sticker has its own purpose; it can be packaging, branding, or promotion. Having a clear idea about the purpose will shape the design decision. Always start with intent before aesthetics.

If you design with a purpose in mind, you can ensure your stickers not only look good but also work effectively. So, ask yourself about the specific aspect of the stickers.

2. Overcomplicating the Design

If design elements overlap too much, it can ruin the look of the sticker. Using too many colors, overcomplicated graphics, and too much text can make the design appear crowded. A cluttered sticker will lose its premium and clean feel. Custom die cut stickers are small canvases.

Avoid using overly complicated designs. Most of the time, this can lead to too many colors and too much text on one sticker. If the sticker design is too hard to read, your message can get lost. Rather than helping your sticker stand out, a cluttered layout will make it less noticeable and less effective.

3. Too Much Information

Even though it is important to convey your message effectively, adding too much information onto your sticker can overwhelm your viewers. The text on your stickers must be clear and concise. You should focus on the key information, such as the name of the products, ingredients, and the name or logo of your company. Using bold and readable fonts for your stickers can help showcase information succinctly. Know that simplicity is the key to an effective banner design.

4. Not Considering the Sticker Shape and Size

Another mistake is not paying enough attention to the shape and size of the sticker you are ordering. In case the die cut stickers are too large, they might not fit the space where you are planning to place them. In case they are too small, the text might become difficult to read. In each case, the sticker is going to lose its purpose. No matter where you use them, the size of the sticker is important. An inappropriate size can make the sticker appear unprofessional.

5. Not Proofreading

The next common mistake you can make with your sticker design is to ask for samples or proof before ordering your work. Nothing can undermine your brand’s professionalism more than careless errors. There are many businesses that create incredible stickers, which are riddled with grammatical or spelling mistakes. The good thing is that avoiding these errors is very easy. The ideal solution is to get more eyes to read it. Go through it several times and then ask one or two of your trusted employees or friends to review it, too. It will help catch the spelling errors and grammatical mistakes.

Shawn Nag is the owner and founder of PrintPapa, a full-fledged e-commerce enabled print shop located in Santa Clara, CA, since 2005. He enjoys writing blogs and articles to share his passion.