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Importance of Using Custom Packaging For Differentiating and Promoting Your Products

Author: Riley Fisher
by Riley Fisher
Posted: Apr 20, 2015

Recently Distinctive custom designed packaging is vital and very important for the success of the brand. The packaging is the first thing that buyer sees and provides their early introduction of the item. Extraordinary packaging design can make feeling, association and interest. Innovative custom packaging (embalagens personalizadas) provides an extremely obvious and elegant look. These are wide variety of custom printed bags are available within the market today; by using these materials for packaging your products, you are able to develop a strong bond with the customers. Nowadays you are able to find a wide variety of custom printed packaging materials including

  • Stand up pouches
  • Biodegradable Plastic Bags
  • Shrink Sleeves
  • Cold Seal Rolls
  • Twist Wrap Packaging Films
  • Printed Labels and many others.

Packaging design and materials for your products are constantly evolving as packaging trends, demands and cost continue to change. Custom packaging allows you to pack, ship, store and display your products in ways customized to best meet specific requirements and goals. All above custom printed materials are produced by using the advanced rotogravure technique and available up to nine different colours. Company branding and product information would be effectively and visibly displayed on these materials. So they are effective form of promotional packaging that is helpful for differentiating your products from that of your competitive industries. These customized materials are featured with several consumer friendly accessories like

  • Zip closure
  • Euro slot
  • Degassing valves
  • Tear notch
  • Hanging holes
  • Transparent window

So these bags offer safe and leakage proof storage and transportation of the products. These custom packaging bags are produced by using superior grade materials so they are durable and scratch resistant. These bags are also laminated with metalized or aluminium foil layers that provide excellent barrier against moisture, oxygen and any other contamination. So they are able to keep the products safe for consumption, as well as maintain the products’ flavor, freshness and taste. These innovative custom printed bags with enchanting designs that can prolong freshness and prevent contamination can have a great effect on the overall quality of the products.

This custom packaging is used for several types of products from beverages, food products, pharmaceutical products to cosmetic products. The attractive colours, graphics, messaging and information of these packaging materials have great impact for affecting customer’s ultimate decision and play a huge role for improving the sales as well. In addition getting creative with packaging can help significantly improve product quality, increase sales and reduce costs and waste.

We are able to manufacture custom packaging bags to meet your exact requirements, all with up to nine colours in rotogravure printing. It is the solution for companies that have a high demand and they want a quality product with different innovative and attractive designs.

About the Author

We began the manufacture of flexible packaging in the early 1980s and quickly became the world's largest supplier in the industry with an unparalleled line of colors and sizes available from stock.

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Author: Riley Fisher

Riley Fisher

Member since: Apr 20, 2015
Published articles: 2

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