Banner Printing Best Practices and Mistakes To Avoid

For land-based businesses, signs like banner printing are still important. An attractive banner serves as a salient salesperson. It grabs attention and communicates value. With customized banner printing, you can stand out and set the tone. It ensures your message lands.

To make sure your banner printing hits the mark, you have to follow a few dos and don’ts. Let’s take a look at them.

Best Practices for Banner Printing

a. Choosing the Right Size

Size is an important aspect to consider when you print a banner online. If it is too small, it can go unnoticed. However, an oversized banner might look out of place and overwhelming. While you are deciding on the banner size, you must consider its location and the distance from the viewers. For example, if it is a banner that you are going to hang at the entrance, it must be large enough to be read from a distance. However, if you want to keep it on the table top, make sure it is compact. Take a measurement of the space before finalizing the design of the banner.

b. Focusing on Readability

Your banner must deliver its message clearly. Choose legible fonts and ensure that you balance the text-to-image ratio. A prudent use of white space can enhance the readability of the custom pole vinyl banners. Keep it impactful and concise. Check if the message on the sign can be read within 3-5 seconds.

c. Using High-Quality Graphics and Colors

When it comes to the banner design, aesthetics plays an important role. Use images of high resolution and bold colors that go with the theme of the events or is relevant to the brand. Using pixelated images can make your standard pole banner size look unprofessional. Use color psychology to choose the right colors for your banners.

d. Adding a Strong Call to Action

After you have grabbed the attention of people with an excellent design and enticing message, you have to tell people what they must do next. Not adding a call-to-action can make your target customers directionless. A simple sentence like, ‘Call Now’ or ‘Visit Our Store Today’ can tell them what to do. With this small text in the banner, you can transform your viewers into customers.

Mistakes to Avoid with Banner Printing

a. Overcomplicating the Design

When it comes to an impactful banner design, less is always more. Overcrowding the banner with too many images or text can overwhelm its viewers. So, it is essential that you keep the message straightforward and simple. Choose bold headlines, small sentences, and bullet points to convey important information at a glance.

b. Choosing the Wrong Finishing Material

A design that appears perfect on screen might fail when printed on an unsuitable material. If you choose indoor paper for your outdoor banners, it can crinkle or fade outdoors. While you choose a glossy finish, it can create a glare under strong and harsh light. Choosing the wrong materials also means wasting your money. To choose the right material, you have to consider where and how it is going to be used.

c. Not Proofreading the Text

Nothing is more embarrassing than revealing a banner filled with typos or grammatical mistakes. Hence, it is important that you double-check your banner text for grammar or spelling mistakes. Avoid awkward phrasing or outdated and incorrect details. Get multiple people to go through the design before printing to identify overlooked mistakes.

Shawn Nag is the owner and founder of PrintPapa, a full-fledged e-commerce enabled print shop located in Santa Clara, CA, since 2005. He enjoys writing blogs and articles to share his passion.