Into the World of Digital Marketing

Beginning something new was not easy. There was a lot of effort to be made to stick to the goals and here I am standing as the best digital marketing expert and freelance digital marketer in Malappuram, recognized by industry and by my clients.

Yes, this was not something I had early planned and executed. After a series of downfalls I have experienced, it was the time to rest. The time is when most of the schools and colleges in Kerala are in a vacation mood, the summer vacation and I was also ready to rest for a while after resting the previous ten months without any disturbance, yet this time, it was not as easy as I thought. From the initial day of April, there was something burning in my house and in the preceding days there was a blast. So, to save myself from that unwanted accident, I have to think of something.

I have limited time, and also have to plan for the future, because to escape from one of our society's illegal interrogations like, "DON’T YOU HAVE JOB?"

I want to consult my friends, cousins, and neighbours before making my final decision, but time is too short. ‘I have mobile phone and internet access, so why not search on Google?’ I thought. I started searching day by day, and when I became exhausted I switched to ChatGPT. Unfortunately, it gave me too much suggestion according to my past prompts in GPT and I AM TOTALLY CONFUSED.

The next step was searching on LinkedIn, indeed, Internshala-like platforms to know the situation of job offers, and I have to focus on freelance jobs as well as online. And most of the sites put forward job suggestions including digital marketing, SEO, SMM, Content Creation, and honestly I didn't know that these were all the core components of digital marketing until I got started to learn.

I am the one individual, but have too many options, and at last got fixed in one course. I want to know the details of that course in each institute near me, especially I focus on the Perinthalmanna region, because I was a frequent visitor over three years in Malappuram, where my classes are located. In Perinthalmanna, I have too many options, so I SEARCHED, AND SEARCHED, AND SEARCHED…

It was based on:

• Location

• Time

• Mode(online/ offline)

• Learning method

• Course fee

• Special features

As a middle class family, we don’t have much expectation in studying further and the society was not very happy spending money on unexpected things, and also GPT knows how stinky I am, so it gives me options as well as the course fee which indicate the highest was ranging 30k -40k. I thought of giving it a shot, and on a fine Monday I headed to Perinthalmanna, looking for a way to transform my future.

Finally I got to know about IPCS Perinthalmanna, and even now I don’t know which feature that they offer caught me, but my instinct led my walks there and finally I have been admitted in there. IPCS offers many courses, and I choose Digital Marketing which is split into different levels. The full course of Digital marketing is of two types, three and six months. I chose a six month course and it offers a 4 month course and two month internship. I started my learning on 13th April and the following day I attended many classes. I have to complete as much as I can in these two months of vacation.

This is my journey into the digital marketing world, and it shapes my future as the best digital marketing expert in Malappuram. My desire was to work as a freelance digital marketer, and I have got various opportunities to collaborate with different brands and businesses and it was the best deal for me to reach the peak of the digital marketing industry. The industry was still expanding, offering different types of courses and AI driven digital marketing is now becoming a trend. Digital marketing courses don’t push you into the regular working hours, but it gives you a flexible time to work without tiring, but you need the inspiration to learn and grow in the industry. I wish you found your career and overcome your obstacles in your way to going forward.

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