Introduction of Videos for Increased User Engagement

Suddenly everyone is excited about videos. As we all know, videos are used as marketing tools and in fact this is proving extremely beneficial. Short explainer videos can phenomenally boost the sales of a good. At this moment video background trend is the buzzword. Here in this article we shall delve deeper to see how a video is attached with a particular website design. In addition we shall also look into the pros and cons of using videos in website designs.

Most enticing way to captivate a buyer is to tell him an interesting story and videos do this particular activity. They tell a story. But when you are using it in a website, there are certain rules or rather we must say that some norms need to be followed. In certain websites you must have seen video backgrounds. Two years back they become hugely popular and it only seems to be rising. Prudent use of video background can prove marvelous for it. Otherwise it may ruin it.

Visual aesthetics is primarily carried off by video background. Presentation of visual content is offered in an unobtrusive manner. More compelling and convincing story is presented through a video in comparison of text or image. Users are more impressed through these visual treats and this also adds to better user experience.

Main disadvantage of this trend is that it slows down page loading speed. This is particularly evident if the user has a slow computer. That is why some designers and developers do not prefer video backgrounds of a website as they think that there are many other ways to add them for delivering better user experience.

Introduction of videos for the purpose of better web design

For initializing your website visitors with your products or services, videos are amazing concept. Videos can be used to showcase the list of your products or services and believe us this method is better than rest of the ways. You can highlight upon main features of your products or services through videos. By presenting those through videos you are pursuing customers to take notice of the main features of your products or services which otherwise would not have been possible. Main advantage with videos is that they include both visual and audio gems for better access to customers.

Video explainers

Online popularity of explainer videos is rising. These kinds of videos mainly include company objectives. You can explain to your customers what is your business and how do you offer them? You may also include the answers of probable questions to your customers. This will provide your customers a shortcut to know about company and your products or services without visiting your ‘About Us’ page.

Storytelling

Primary powerful device of marketing is an interesting story. Videos provide you that scope where you can deliver an interesting story to captivate user attention. If you are innovative and original in your storyline or concept then chances are brighter for you.

Building of brand Identity

Videos are great way to build up a brand identity. These methods are amazing way to build an emotional connect with your users. Video proposal or bio-videos are ways to build your brand. Model of your business is highlighted through bio-videos. These videos hold similarity with explainer videos but have higher effectiveness. Video proposals help you connect with more customers. You may greet customers with a ‘thanksgiving message’ through offering discounts via videos. This method provides better impact than adding a banner or an article or a blog at your site.

Responsiveness

Responsiveness is the need of the hour. Do not take video responsiveness issue lightly. Unlike images you cannot add videos at YouTube or Vimeo that are not responsive. Take for example if you want to make a video responsive you need to wrap up the IFrame within class ‘videowrapper’ in a ‘div’ tag. The styles required to implement are as follows:

.videowrapper

Hosting a video

Web development companies do not encourage introducing videos to web pages as Google reduces website rank if its web page loading time is high. Videos increase web page loading time. However there are ways to host videos in an efficient manner.

• Self-hosting- This is quite a beneficial way as search engines rank such websites higher that are self-hosted. But there is one criteria and that is correct optimization of keywords. If you have properly optimized keywords then the included videos will be displayed as thumbnails beside your website search engine result. Unlike sharing your videos on YouTube, self-hosting will increase your link builds as your video content will be shared directly from your website. These links will be transformed to natural links as search engines would be compelled to take a serious note of your video contents and decide that they are worthy of sharing or linking.

For large videos you should increase the storage space originally offered by your hosting servers and have proper backup system.

• YouTube- Google is the owner of YouTube that is why you should have a video presence of your site on YouTube. Non-commercial videos can go viral on YouTube rather than on your website. For increased branding you may opt for YouTube custom channels.

Some drawbacks are that you have limited options for customization, poor data of Google analytics and embedded logo of YouTube.

• Vimeo- Do not worry about bandwidth factor as Vimeo platform let you have control over your videos. Unlike YouTube, you can customize the video player and embed your company logo. While in YouTube, personal logo of YouTube is displayed on your video. Normal plan of Vimeo is free of cost but custom options are present with paid plans. Take for example your videos will be published at a faster rate based upon priority. Some drawbacks are that there are limitations to upload and unlike YouTube, Vimeo videos have lesser traffic.

On final analysis it can be said that addition of videos is highly recommended to bring in more customers to your website but then you need to take care about the loading speed of your web pages. Also you should keep a responsive video. Also keep in mind about the particular utility of your videos to your company.