How Smart Packaging Sells Lipstick Before the Cap Comes Off

For lipstick to sell more effectively, it needs to be smarter. IN order to sell lipstick more effectively, it must be smarter.

People believe that a lipstick is sold based on the color or its ingredients. In reality, it is not uncommon for the sale to occur much sooner than that. This occurs before the cap is twisted off even. Smart packaging is a proactive selling, attracting the buyer with only a single click and touch. The secret to intelligent packaging that makes the sale before the product is tasted lies in how clever the packaging is.

The Sale Starts on the Shelf

Imagine a well-shopped beauty section. There are several dozen lipsticks lined up. They take just a few seconds to be scanned by a shopper. At this very moment, packaging is the only thing that is being spoken for.

Product is not yet tested in the inside. Lips are not shaded. Thus, the only reason for the lipstick to be sold is the appearance and feel of the lipstick in the box.

The secret of beauty sales. Packaging is the voice of the salesperson. It makes an impression on your product before a single word is used or a cap is lifted.

It takes only a moment to make a first impression.

Our brains work quickly. Research has revealed that our opinion is formed in less than a few seconds. Beauty products are a different story, as the snap decision is primarily made based upon packaging.

Through those first moments, the buyer is giving himself silent questions:

• Is it of good quality?

• Would you trust this brand?

• Will this be useful to me?

Smart packaging provides answers to all three before the customer even picks it up. A well-refined appearance answers all the questions with a "yes. It's with that that the sale starts.

The Box Does the Talking

The outer box is a very effective sales aid, and too many brands just don't care about it that much. It's an expensive slip-up. A good lipstick case is a testimony to lipstick.

When you see a clear, nice-looking box, you think the product is clear and nice-looking. The package is the expectation setter. A high quality box will give a high quality lipstick.

There are multiple ways to sell a smart lipstick box:

• It catches the eye on a cluttered shelf.

• It acts as a quality cue prior to consumption of the product.

• It makes a strong first impression with its clean and professional design.

Your primary and best offer is the box pitch! It will sell your books around the clock if you make it a count.

Using color and design to draw the eye.

In the world of packaging, a great package is one that knows how to stand out. When there's a choice of shelves, the eye falls upon what seems special. Colour and design do this heavy lifting!

The best brands employ:

• Eye-catching or fancy colors that is appropriate for them.

• Simple, modern and clear layouts.

• A good logo it should be easily identifiable and memorable.

These options attract and engage the buyer's attention. As soon as they learn it, it's halfway accomplished. Design is not simply about beauty, it's about proven sales.

Touch Seals the Deal

Sight is a strategy that brings the buyer to the seller. Touch will complete the transaction. Once the customer picks up the package, other signals are activated.

A smooth well designed box is of value. A soft touch finish is a luxurious feel. An open that's good is like a treat. A few of these feelings alert the purchaser that this product is worthwhile.

That's why finishes is so important. Foil, embossing and matte coatings aren't something that's only for aesthetics. They make it look like it is a high-quality product and so make a person like to purchase it.

The Power of a Premium Box.

Let's take a deeper look at that outer package, as it really does work for you! More than a lipstick box, a high-quality box is designed to protect the product. It creates desire.

Imagine you're on a small stage for your lipstick. It creates anticipation, provides security for the product and makes the buyer feel that he is receiving an exclusive. All of this occurs even before the cap has been removed.

The advantages quickly add up:

• Better perceived value; able to charge more.

• Enhanced brand image customers can recollect.

• Improved unboxing which will bring faithful fans.

The box is a special treat and the entire purchase is a special treat. That's what makes the sale.

Put simply, stories are the key to winning people over.

Smart packaging is more than just pretty. It grabs your attention in a single glance. From colors to typeface to end, every decision is a statement of your brand.

A simple, clean box exudes modern and chic. An assertive, bright and colourful one is fun and playful. Caring and responsible with an eco-friendly and recycled box. The package communicates your values, and you don't have to say a word.

This kind of storytelling is silent and really creates a connection with the proper buyers. Brands are selected according to consumer's personality. You're helping them find you quickly with your packaging.

Smart and Responsible Wins Today

Today's buyers are looking for so much more than just appearance. They seek brands that are concerned with the environment. Now this is an important aspect of smart packaging.

The use of recyclable or responsibly sourced materials conveys a powerful message. It conveys to buyers that your brand is forward-thinking and thoughtful. A number of customers will choose a "green" alternative on each occasion.

So today's smartest packaging can do two things:

• Premium look and feel, to influence and secure sale.

• Lives by the principles of respecting the planet, to earn trust and loyalty.

People like this combination of beauty and responsibility the best – which is what today's beauty buyers favor.

Final Thoughts

Here is the grand teaching. Lipstick is not sold with the lid off. It occurs so early, on the shelf, in the hand, in the first look and feel. Smart packaging sells before it is even tasted!

A beautiful, well-made package that captivates, conveys quality and establishes trust in seconds. It communicates your brand message, explains your value and makes your customer become a buyer. The content within the product, of course, must be good as well. But it is packaging that is the first to get picked.

If you're in the beauty business, then your packaging is your top salesperson. Always invest in the look, feel and finish. Once your lipstick is on, it will sell itself, and before the cap has been removed.

Written by the team at The Premier Packaging, a UK packaging company specialising in custom printed boxes for brands of every size.