5 Most Common Navigation Errors Made by Companies

Navigation plays a significant role in the overall success of a website. Below is an insight on some of the common mistakes made by companies in this domain.

Navigation of a website directly impacts traffic and search engine rankings. It also influences user-friendliness & conversions. From content to URL, each element of the interface is connected to navigation. Listed below are some of the common mistakes made by companies in this aspect:

Placing Items in Non-Standard Locations

Visitors are habituated to seeing horizontal navigation across the top of the page, or else, vertical navigation on the left side of the page. When a company puts items in these standard locations, it makes it easier for the visitor to use this site. However, placing items in non-standard areas directly affects the conversion rate. For more tips in this domain, one may get in touch with an eminent website designing company in Delhi, such as Web Solution Centre, which holds a vast experience in providing the best solutions in mobile applications, online marketing, and branding.

Drop-down Menus

Experts suggest that the use of drop-down menus is not a good idea, unless it is a huge website with many sections. For a small site, such menus may be annoying for the customer. This is primarily because an individual moves his eyes faster than the scrolling of the mouse. Further, it also poses problems for search engines to crawl.

Use of Generic Labels

Labels such as ‘products,’ ‘services,’ or ‘What we do’ are generic in nature and contribute nothing to connect with the customers. One should use descriptive labels, as these would also help in higher search rankings.

Too Many Items

Too many items in the menu encourages visitors to skip out the important parts of the content. With fewer items, the viewer can focus on the primary information. Web gurus suggest that one should try to keep only 5-7 items on a site. For expert advice & guidance, one may avail the services of a reputed website designing company in Delhi.

Wrong Placing of Items

The norm is that items which appear first or last are the most effective. Hence, it is important to place the pivotal subject & content at the beginning, and the least important text in the middle. The last tab should always provide information on ‘Contact’. Again, this should be placed at a standard location, which is far right in the top-level horizontal corner. By availing the services of a reliable website development company in Delhi, one may craft an effective & productive interface.

One should always remember that even one mistake can significantly affect the conversion rate & search rankings. Hence, one should try to adopt the best practices for crafting an efficient website.

Mr. Gurjeet Singh is a freelance web designer who loves to spread his knowledge through his proficient writings.