How Can Retail Fit-out Enable Overnight Store Launches?

The trade marketing manager charged with the job of rolling out the new shop-in-shop strategy to two hundred multi-brands cannot spend five days preparing each outlet. He needs just one night, often even less than that, to get the outlet ready and looking like a finished product before the shopping mall opens for business. Custom millwork is not capable of solving this problem, and it is constraining electronic brands in the field.

The Multi-Brand Retail Battleground

Walking into a Croma, Reliance Digital or any multi-brands store of any other region, the consumer enters into an area where there are five to six competing brands of electronic goods available in close physical proximity to one another. If the SIS of a certain brand is not able to catch up the visual attention of the consumer right at the very beginning then that particular SIS will not get the second look from the consumer. Those brands which go for a premium SIS installation on those floors are benefited by an upliftment in their conversion rates because the environment in such a case communicates something else about the quality of products.

The problem with the situation is that each of the two hundred doorways have their own unique shape. The placement of the columns is different and so is the height of ceilings. The design of brand guideline which works under the assumption of rectangular bays fails completely when it meets the reality.

Engineering Modular, Tool-Less SIS Fixture Kits

The answer does not lie in having a more flexible design brief; rather, it lies in developing a fixture system that is engineered to be flexible from the get-go, without having to rely on carpentry expertise for on-site problem-solving. Frames that do not require tools to assemble, plug-and-play electrical wiring, and pre-built light fixtures enable the installation crew to assemble these standardized retail kits straight from an instruction manual, rather than relying on a toolbox.

Material selection plays just as important a role as mechanical engineering. Aluminum extrusion systems provide the rigidity of metal without any additional shipping weight. High-impact molded acrylics take the place of fragile glass or heavy millwork. Graphics can be swapped for fabric graphics, allowing for flexibility of visual branding without any modifications to the physical structure.

Logistical Efficiency & Overnight Rapid Deployment

Nothing else really matters if the kit is not capable of reaching its destination safely. This is where flat-pack engineering comes into play, making these store kits far less bulky because each component is designed to travel in a deconstructed state, allowing for maximum stacking of components; hence, reducing any possibilities of getting the structure damaged in the process of its delivery over a long distance.

And this is the test of the pudding. Custom milling usually requires three to five days for traditional store fit-outs, consisting of operations such as cutting, sanding, and finishing on-site itself, which is not allowed by the mall during their operational hours. The modular and tool free SIS kit manages to complete this whole process in less than eight hours in one single night without disturbing the other stores in the mall.

Scalability & Reconfigurability

When you look at how much it can be multiplied with regards to large numbers, it becomes a lot easier. For instance, if the introduction of a new product requires a new set of signs or graphics in an entire national door system, it can easily be done via modular systems since all one will have to do is change the surface layer such as the graphics on the fabric or lightbox inserts without having to alter the structure in every individual location. This is what makes it financially possible to have an entire national SIS program even for several product cycles.

Launch flawlessly branded environments across thousands of multi-brand doors instantly. It is time to consult with a professional retail design and execution company to execute modular retail fit-outs for your national SIS program.

D'Art Design, a global retail design agency, has developed a global reputation for creating amazing environments that people experience completely and deeply.