Google Advertising: Instant Traffic to Any Website

Google is the biggest search engine on global scale. It is estimated that almost 80 percent of all online searches are performed using Google. This is true for when people are searching professionally or are searching for a product or service. The search engine result page is divided into 3 sections. The left hand section shows the organic results. The right hand column and the top three results on the left hand side are paid entries. While an organic ranking needs time and money, inorganic or paid ranking can be obtained instantaneously. Thus, if you have a new website and yet you want a first page ranking and you are willing to pay for it, Google advertising is the way to go. Another advantage of paid advertisement is that, you can easily avoid the stiff competition, especially if you are in a crowded niche.

How can someone start advertising on Google?

It is easy as you just need to set up a Google Adwords campaign. You can pay Google using this account to show our website on the first page of search results when someone searches for a keyword which is relevant to your website. You need to create this advertisement as well where you get to show your creative skills using 3 lines of stipulated text length. You also need to tell Google the keywords for which you want this ad to show up. Additionally, you can also specify where and when to show this ad. Then, you must bid against other advertisers. You just need to mention the maximum amount you are willing to pay for your ad and then you are all set.

It is easy to start as well. However, a good plan before you start never fails to deliver. You need to decide what type of visitors you want in your website. The main steps in setting up and maintaining a profitable Google advertising are, keyword finding, copy writing, bidding, conversion tracking, campaign monitoring etc.

Although these steps are easy, but due to the innumerable options Google gives you in every step, sometimes make it difficult for a person to decide. A newcomer can't properly judge which of the many options will serve him the best. This is where professional advertising services on Google come handy. You can easily choose a Google certified agency to handle your campaigns while you concentrate on other aspects of your business.

Marty Ron is a freelance writer, technical writer, and editor of a leading magazine. He writes for many online E-commerce websites. He also has been writing blogs on various forums.