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3 Compelling Reasons to Use a Freight Exchange

Author: Lisa Jeeves
by Lisa Jeeves
Posted: May 14, 2015

On one hand, if you are a small or middle-sized business looking for a reliable partner to ship your goods, what you want is the absolute assurance that your interests are in good hands. On the other hand, if you’re a haulier who wants to get the word out about your services, what you want is a good amount of regular, reasonable customers. The single best place for both customer and haulier to meet is through a freight exchange. Why?

To Find Continuing Work

It might be safe to say that majority of hauliers who actively engage in an online freight exchange system do so not for one-off projects or piece-meal haulage jobs with no prospect of repeat uptakes, but more so for the long haul (pun intended) with continuing work. It is not easy to find long-term customers in any industry, but the likelihood of finding such an opportunity is definitely higher for those in the transport industry this way. Customers have various reasons for joining an exchange system, but most are in it for the same reason as drivers: to get high-quality service they can rely on. So if you do the maths, there's a high percentage of customers who have the potential to be your business partners for the long run. When you find such a customer, it's important you offer your best price and terms of service in order to get their business as much as possible, even if you have to reduce your fees at the outset.

To Find References and Testimonials

As a dynamic gathering of individuals and organisations after the same thing, a freight exchange system is also a rich sounding board for the kind of word of mouth that can make or break a business. The best of such exchange systems have features that ensure full transparency when it comes to track record, testimonials of past customers and other information that is crucial in the decision-making process. Usually, you can even contact past customers to directly ask for feedback regarding a driver or organisation. It is important to note that this can work in two ways: both customers and hauliers can use the feedback system to gather references and testimonials. If you’re a decent haulier who makes it a point to give your clients the full satisfaction of a job well done, this system works like karmic justice. Your previous customers will do most of the viral marketing for you, so you have to focus only on maintaining a high quality level of service.

To Get a Quick, Satisfying Response

If you’re a company or individual looking for a good haulage company online, it can be exhausting and confusing to trawl every website to see if their services fit your needs. If you’re a haulier, you'll always have that nagging feeling that there are so many potential customers out there who would hire you only if they could find you! A freight exchange provides a safe, convenient, and efficient place where customers and drivers can converse with one another and check whether each has something the other needs. No wasteful run-arounds - just the right answers, fast.

Norman Dulwich is a correspondent for Haulage Exchange, the world's largest neutral trading hub for haulage work in the express freight exchange industry. Over 3,000 transport exchange businesses are networked together through their website, trading jobs and capacity in a safe 'wholesale' environment.

About the Author

Writer and Online Marketing Manager in London.

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Author: Lisa Jeeves

Lisa Jeeves

Member since: Oct 18, 2013
Published articles: 4550

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