Why Lanyards Pose as an Effective Marketing Tool?

Just a few days back, an educational seminar was conducted that was attended by employees of different offices. On the entrance, the volunteers handed a booklet about the program and a neck tag, depicting name and seat numbers of the attendees. Though it is a usual practice for most of the organisations hosting such events, the part that distinguished them was a special factor. Here it goes. When the light of the auditorium was switched off, the lanyards put around the attendees’ necks glowed flashing the name of the organisation, which was conducting the seminar.

The attendees were simply intrigued at this interesting marketing trick and realised that these simple things were actually quite impactful. This created a lot of interest in them to search more about it, and how variedly it could be used along with its key highlight and advantage. Here are some of findings for the same.

Extremely cost-effective

Though being as powerful as banner along the road, the lanyards come undoubtedly cheap. However, different companies presented different rates for the prescribed number of units depending on quality, but overall it was quite pocket friendly.

Multipurpose

You can use them for numerous purposes. It can be used as a nametag during events, identity cards in offices, attached to a pen (can be gifted as freebie to potential customers too) etc.

Customisation capability

The best part about these lanyards is that you can get it customised the way you want. You can play with a range of colours, or get them specifically tweaked to represent your brand or purpose. If you have a style freak in you, then you can also get it a trendy tweak, thus ensuring that some people might use it post the finale of the event.

Branding Capability

You might not agree, but lanyards have an immense branding capability. It is so because people wear around, for a good time thus attracting a lot of attention from people around them. This works equally well in case the person concerned is an employee of your organisation.

This article gives an indication as to how lanyards are good marketing tools. If getting one manufactured for your event or company is your problem, then the internet poses to be an effective tool. Many companies offer such products through their online portal.

We specialize in corporate gifts, apparel, trade promotions, event merchandise and sourcing items from all over the world. With over 17 years experience we would now like to be an integral part of your business by becoming your promotional partner. For Shopping, please Visit

I love writing a lot and currently working as a Content and Academic Writer. My writing is qualitative, professional and timely which my clients like about me.