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Commercial awnings, deck awnings and canopies can be “free” sources of advertising

Author: Linda Burak
by Linda Burak
Posted: Oct 03, 2013

Commercial awnings, deck awnings and canopies can be “free” sources of advertising

Many business people may spend a hefty amount each month on newspaper advertising. However, it may do companies better to skip ordering some boxed ads and use an under-utilized source of advertising; their commercial awnings or retractable canopies. These awnings may save a business owner several thousands of dollars a year by using their deck awnings to advertise in replace of other costly methods.

Why does it really matter? Many times, businesses may not have their company name printed on their retractable canopies; if this is true for restaurant owners, they could easily be losing potential customers. Did you know people associate physical activities with sight cues? Having commercial awnings and deck awnings may help draw a customer into a restaurant or shop more quickly than word-of-mouth. Once customers experience what a business owner or restaurant has to offer, commercial awnings or deck awnings may serve as visual reminder that urges customers to return. This is why utilizing awnings can help to improve your business’s profit. Business owners across America utilizing their commercial awnings, deck awnings, retractable canopies can gain customers and save on advertising costs.

How does an awning really help you save?

Newspapers and magazines have both seen their production costs and supply costs (such as newsprint and ink) rise in recent years. It’s no surprise that print media is losing customers to online readers, who can usually enjoy their news both instantly and free-of-cost. For a smaller boxed advertising, business owners are paying at least $400 per issue. Run an ad twice a month for a few months and advertising costs can easily run above $1, 200. This can make a significant difference in outgoing costs if a business owner instead receives free advertising, courtesy of their awnings.

Company owners who run their businesses may save the most, since they don’t have to pay rent. Is it more cost efficient owning metal awnings or retractable canopies? Though a retractable canopies or commercial awnings may initially cost more, they may be cheaper in the future for business owners.

Hudson Awning & Sign has been on the cutting edge for more than 125 years. In 1881, we made sails for tall ships that docked along the Hudson River. Today, we use sophisticated computer technology to custom design awnings and canopies for the nation's finest homes and businesses. We want you to know, at Hudson Awning & Sign Co., we continue to deliver the highest quality products and services along with the exceptional customer service our clients have come to expect. For on how we can assist you with your awning needs or repairs, call us at:

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Author: Linda Burak

Linda Burak

Member since: Sep 24, 2013
Published articles: 4

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