Virtuous Retail Leading The Retail Revolution in India

The world of retail is a highly dynamic and competitive one. It is a segment that has a massive scope but the exploration levels in India have been limited.

Virtuous Retail has given lifestyle and luxury retail a new definition. The company has developed some of the most prominent retail shopping outlets in India. Virtuous Retail has a pan India presence and has setup retail spaces in major cities of India like Surat, Bengaluru, Kolkata, Pune, Mumbai and Udaipur. The success of Virtuous Retail can be attributed to a lot of factors, but one of the most prominent one is the consciously chosen location for all projects. It makes them easily accessible to the public. Most of their properties have easy access through public transport. These neighborhood shopping centres thus attract huge crowds.

Being the proud owner of such high profile retail address in India, Virtuous Retail has to maintain a working and successful relationship with its numerous tenants. This is where tenant relationship management comes into play.

In order to maintain a successful relationship with tenants a few points can go a long way. Excelling in customer service is the first and primary requisite for successful tenant relationships. Quick redressal of complaints is another facet to be kept in mind by developers who have retail spaces or commercial spaces on lease. Having a healthy relationship with the tenant, exchanging ideas and taking suggestions for improvement are also healthy practices.

Apart from tenant relationship management, real estate firms dealing in retail space for lease and rent also find retail management and leasing critical. It is a specific field, which deals with all the intricate details of the world of retail and the important facets that a real estate firm leasing its property needs to be aware of.

Virtuous Retail has successfully mastered all the above and that is why is one of the leading retail brands in the country today. In fact, the company has delved into newer and innovative techniques to enhance and gauge the customer experience. One of the techniques that Virtuous Retail is exploring now is consumer experience design.

The concept of consumer experience design emerges from the principal of designing products, services or environments keeping the focus on the end user experience. It is an emerging and evolving field and draws inspiration from a lot of other disciplines. It draws from linguistics and information design and architecture among others. The sole purpose of the design is to create an experience for the user that is unparalleled and has the maximum impact.

For the retail sector, consumer experience design enhances the relationship between people and brands. Here the engagement points between a customer and a brand are recognized and the resulting emotions, ideas and memories created are analyzed. The process of consumer experience design is often clubbed with marketing as well and in such a case it falls under the genre of experimental marketing.

With their inclination towards trying new techniques and having the know-how of the intricate details of the retail world, Virtuous Retail presents a safe haven for brands and other businesses investing in it.

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Virtuous Retail is developing a pan-India portfolio of retail, luxury, lifestyle and community centres in Surat, Bengaluru, Kolkata, Pune, Mumbai, Jaipur and Udaipur.