All-New Kia Sorento 'Perfect Getaway' Campaign Continues

Kia Motors America’s groundbreaking "Perfect Getaway" campaign continues as the highly anticipated all-new 2016 Kia Sorento hits dealerships. This generation of the popular Sorento is the most refined and comfortable yet. Kia has partnered with advertising agency David&Goliath and Yahoo’s video streaming service, Yahoo Stream. Together, they will release a six episode series of ads titled "The Getaway Guide."

The series shows viewers how the 2016 Kia Sorento can provide a luxurious and exciting weekend escape. Viewers are encouraged to have their own adventures and experience the technologically advanced and well-priced Sorento for themselves. The videos also focus on the high-quality materials used in the new generation of Kia’s CUV.

"This is the first time Kia has partnered with Yahoo for custom video content and is an excellent opportunity to connect with action-adventure-minded consumers by showcasing the refined and capable 2016 Sorento," explained Tim Chaney, VP of marketing communications, Kia Motors America. "The effort expands upon Kia’s 'The Perfect Getaway' campaign featuring the Sorento in a variety of situations that outdoor enthusiasts can appreciate."

In addition to Yahoo Stream, the "Perfect Getaway" campaign is featured on several Yahoo platforms, such as its digital magazines and search ads. Kia will make use of Yahoo’s advanced ad targeting software to reach potential buyers. The software is capable of targeting ads to those most likely to be in the market for the 2016 Kia Sorento.

"We're excited to debut Kia's new video series on Yahoo Screen as we continue to bring more top quality, entertaining programs to our audience," said Lisa Utzschneider, senior vice president of advertising sales in the Americas at Yahoo. "Kia is not only sharing fun content with viewers, but combining native, video and display advertising to connect with their audience across Yahoo and Tumblr in a powerful way."

The new 2016 Kia Sorento is certainly a car to be excited about. The car has been made longer, to allow for more legroom and cargo space. However, the new Sorento is lower, which makes the handling even sportier than the outgoing version. Additionally, the chassis is markedly stiffer, which further improves handling and contributes to the Sorento’s excellent safety rating.

The new generation features several exciting engine choices, all of which offer a combination of fuel economy and efficiency. The sporty 290 horsepower V-6 engine and the frugal 190 horsepower four cylinder from the previous Sorento continue to be offered in the new car. A new turbocharged four-cylinder engine making 240 horsepower will be offered, and provides excellent performance along with great fuel economy.

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