Understanding B2B IT Solutions

Business to Business is the business transaction carried out between unrelated parties before the commodities and services reach the ultimate consumer. For instance, this can be between the retailer and the wholesaler or the wholesaler and the manufacture. Goods and services transacted B2B can be resold or used as raw materials in the manufacture of other goods and services. The number of market transactions done under Business to Business solutions is more as compared to Business to consumer since the latter only involves one final party; the consumer. However, B2B involves a range of intermediates such as wholesalers and retailers.

Before any business marketing is done, several key factors are considered. To begin with, buyers have to refine the goods and services so that they meet their set standards to fetch high market prices. The intermediate personnel must have expert business intelligence. This is significant as it ensures no losses are incurred. Normally, the prices for the goods and services increase with the number of intermediates involved. Every party would want to sell at a slightly higher price in order to realize a profit. POOR USE OF LANGUAGE Business-to-Business may involve people who provide advice to buyers on what goods to purchase and at what time. Despite the fact that they influence the running of the marketing of the business, they do not have decision making authority. They only give guidelines in the market niche but the final decision is made by either buyers or sellers. A good example is the brokers who buy and sell goods and services on behalf of the business owners in exchange for a commission.

It is worth noting that Business-to-Business is not only limited to business marketing but can also be employed when referring to a chain of communication made from one seller to another. Different parties can disseminate and receive information concerning prices, quality, brands and other related data without necessarily selling the goods and services. In the current global market, communication among buyers and sellers is passed on through phone calling, sending email and also through social media in sites such as face book and twitter.

Furthermore, B2B facilitates the opportunity for collaboration. In this environment, information can be disseminated from one business partner to another. This is further applicable in the same business firm where different employees communicate with each other to create or restore an alliance. This is important as it enhances the realization of success in improved productivity. In Business-to-Consumer, the ultimate party is an individual. However, in B2B, buyers may be an entity comprising a group of more than one individual. Each of the buyers may present with dissimilar preferences in relation to the next party to which they are intending to sell their goods and services. The buyers for instance, are well versed about the tagged prices and stipulations before they make a decision to go-ahead step to purchase them. Most of the B2b business marketing involves a long term relationship so as to maintain smooth running of the business.

Electrone has been solving customers' IT problems for over 20 years. From our beginnings as suppliers of IT peripherals and keyboards that solved specialist data input problems we have expanded our products and services to include a wide range of B2B IT solutions to meet our customers and partners current and future demands.

Electrone's design concepts and products are carefully developed to meet the exacting standards of the markets and customers we serve.