Webmaster tools- Making Website Search Engine Friendly!

When a website is worked upon, its success is measured by webmaster tools. Web developers depend highly on these tools to conclude how well their website is faring. These tools are made available to the webmasters or the developers by the well known search engines like Google and Bing. Search Engine Optimization (SEO) also relies on these tools to take the website to higher ranking. But what are the actual tasks these tools perform; let us have a look-

Give insights

Through these tools, the webmasters get the same eye with which a search engine also sees the website. In case of Google Webmasters tools, the developers can get to know about the pages that get indexed by the Google, keywords that caught special attention, links that brought users to the site, and more. With the help of such information, a person involved in SEO knows that the ranking would surely improve.

Get the settings

Setting up takes the initial time. It includes providing many details and info to the search engine, like Google while using Google webmaster tools (GWT). This would require setting Webmaster tool preferences, Site Setting, Change of address, Google Analytics Property, Users and site owners, verification details, and associates.

Verify the domain

While setting up an account with Google to start using GWT, there is an easy-to undertake verification process; but that depends on the host. Only after the verification, the meta data of the website starts getting populated by the Google.

Help analyze search queries

This starts on the Dashboard. The breakdown of SERP (Search Engine Results Pages) elements appears as Structured Data, Data Highlighter, HTML improvement and Sitelinks. Each one has a different insight to give and a different idea to suggest what all could be done to make website better.

Search queries tell about incoming traffic to the website as well as about the keywords that bring this traffic. The webmaster tool informs about the various source of the traffic. Moreover, traffic potential can be judged by reading various impressions as well as site ranking. This analysis of traffic could be begun by studying the following-

• Query
• Impressions
• Clicks
• CTR (Click Through Rate)
• Average Position

Help analyzing the way Google indexes and crawls-

Only after Google indexes, the website is taken to a result page. The phenomena could be studied through Index Status and Content Keywords. Webmaster can also make use of Remove URLs, in case something went wrong with a page and he wants to remove it from Google as soon as it could be.

Crawling is studied through the data provided by Crawl Errors and Crawl Stats. Moreover, the following functionalities also assist-

Fetch as Google- where the site could be seen as Google sees it.

Blocked URLs- To check if the page is crawl-able by Google or not.

Sitemaps- The pages that are informed to GWT can be checked here.

There are many more tools to assist the process of making the website better. By using them, start making your website friendlier to Google!

Udit Khanna is a professional author and a blogger. He is a native Indian and enjoys his time in writing quality blogs. He’s been writing terrific articles on Advance and Best SEO Training in Delhi, Advance and Expert PPC Training Courses lately.