New Product Innovation and the Next Big Thing: How to Know What to Invest In

1888 Press Release - Join Dr. Moshe Engelberg, CEO of ResearchWorks, at the Convergence Summit sponsored by Wireless-Life Sciences Alliance (WLSA) on May 28th. The expert workshop will cover the eight most important questions that should be asked for every new product being considered, to determine: a) Does it matter? and b) Is it special?

Bringing new products to market with less risk and better outcomes is a goal many strive to attain. In this expert workshop for life science and medical device executives participating in the WLSA Convergence Summit in San Diego on May 28th, Dr. Moshe Engelberg will cover a proven, research-driven approach to knowing what to invest in and what to say "no" to (http://wirelesslifesciences.org).

ResearchWorks' lively "First Things First" exercise will demonstrate firsthand the downside of letting technological feasibility drive product development and investment decisions versus the upside of letting customers' desires drive technology and financial considerations for new product decisions. Practical techniques for getting to smarter decisions, such as "Think vs. Know" and "Zero-Based Thinking," will be demonstrated as well.

"If your fast-paced business reality demands that you continually bring new and better products to market, join us Thursday, May 28th, to learn how to do this with less risk and better outcomes," said Dr. Engelberg, CEO of ResearchWorks. "We'll challenge fundamental assumptions about the relentless cycle of new product development, and inspire fresh thinking that brings better results."

ResearchWorks is a strategic consulting firm with deep roots in custom research. For over 20 years, ResearchWorks has been helping companies in the business of health to conquer obstacles, gain confidence and achieve success in the marketplace. The firm conducts custom research, develops grounded strategies and creates persuasive messaging to help companies avoid mistakes, know what to do and why, and get products and marketing right - the first time. To learn more, visit http://www.ResearchWorks.com

The expert workshop will cover the eight most important questions that should be asked for every new product being considered, to determine: a) Does it matter? and b) Is it special?

To learn more about ResearchWorks and President and CEO Moshe Engelberg, PhD, visit http://www.ResearchWorks.com.

About ResearchWorks

ResearchWorks is a strategic consulting firm with deep roots in custom research. For over 20 years, ResearchWorks has been helping companies in the business of health to conquer obstacles, gain confidence and achieve success in the marketplace. The firm conducts custom research, develops grounded strategies and creates persuasive messaging to help companies avoid mistakes, know what to do and why, and get products and marketing right - the first time. To learn more, visit http://www.ResearchWorks.com

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