How to Use Negative Space for Your Benefit

Using negative space makes or breaks a website’s look and experience. Use this guide to effectively understand how negative space impacts the overall impression of your website. Web Solution Centre uses negative space brilliantly to make its websites look professional.

Negative space that is also known as white space is the empty white spaces left around your website or mobile app to create space between design elements. This is a fundamental principle for design and is used to create great visual composition.

Any design you see uses this negative space to create ‘breathing space’ for the elements and filling up a page with no space left is a stupidity that most amateur designers follow.

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Here are some positive effects of using negative space and how it can help your website or app design look better:

1. Never fill up your page with lots of features and images.

This makes your page look smaller and cramped up with details. The content is overlooked in order to understand the images and animations which make the visitor lose their focus and become angry with the complex design that is difficult to read.

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2. Give Ample Space Around Page Text

Text is to design what spices are to an exquisite culinary dish. They need each other to complement the website or app’s overall look. If negative space isn’t left, the content becomes unreadable. Leaving too much negative space will make your page look empty, so practice use of kerning and placement to find the perfect balance with text and non-textual elements.

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3. Distinguish Well Between Page Elements

Establishing a clear content hierarchy will give purpose to your composition. Give importance to design elements like the logo, navigational headers and image-over slideshows in a prioritized manner. Keep their size and relationship to one another balanced.

Do not blow up one element so much that it overshadows a more important element. Keep slideshows cut to size and smooth-flowing.

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4. Alter Visibility

Negative space is generally used to increase or decrease the visibility of some elements on any page for e.g. highlighting an offer or hiding price structures. This way, you do not dissuade the visitor to leave the interface and it is up to you how you display elements.

Always break up content into horizontal sections. This way there is plenty of space around the header that cannot become any kind of distraction.

Logos work best at distracting attention and use animations within them to focus visitor attention towards something more important like background info or contact information. Want to get an app designed? Contact WSC, a Web Designing Company in Delhi

5. Crisp Typography

The most important element in designing is font choice. If someone gives you a suggestion that a font needs to be changed, take it! Web Solution Centre, the foremost Web Designing Company Delhi carefully uses such font choices for better websites.

The content will become the center of focus if page sections are empty. Letters should be large so they can be read easily without squinting and use fonts according to design principles. A scientific font on a kids’ website will look ugly. Keep headers and paragraphs close for relationship establishment. For more SEO tips and tricks like this contact WSC, a SEO Company in Delhi.

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Mr. Gurjeet Singh is a freelance web designer who loves to spread his knowledge through his proficient writings.