Long Tail Keywords Regain its Importance in Search Engine Optimization

Six years ago, long-tail keywords gained remarkable popularity as a top SEO tool to improve search engine page rankings and gain traffic. However, that is a history now and many people have even forgotten this success mantra. Delightfully, long-tail keywords are back with a bang, and continue to be a powerful SEO tactic to improve page rankings and increase website traffic and conversions. Most importantly, this has given a "new," effective tool in the hands of the Internet marketers and SEO experts to improve page rankings and online visibility of a website.

What is a Long-Tail Keyword?

Long-tail keywords are the ones that are longer in size and more particular in nature. Moreover, they are less popular and hence, they have less competition rank and search volume as compared to more popular keywords. For instance, "what are the home remedies for cough and cold" is a long-tail keyword and have less competition rank as compared to short and popular search terms such as "cough and cold remedies." Since these are less popular keywords, they are easier to rank. Thus, the prospect of a long-tail key phrase is better than short keywords that have more competition. Better ratings lead to increased visitors and this result into improved conversions and higher gross sales.

How to Improve Page Ranking with Long Tail Keywords?

Now, the question arises if shorter keywords are more popular among users, how can long-tail key phrases improve page ranking of a website? The answer is Google. The search engine giant has evolved as a valuable resource for people to get answers for their questions. Just in the way you would ask your friend "what is the home remedy to cough and cold" and expect to get a number of information, Google also provides you answers to your queries in the same way. Moreover, launch of Google Now makes it even popular for users to ask "questions," and not just key phrases, through voice commands.

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This means the web surfers will increasingly be using long-tail keywords as their queries on Google. While there will be millions who will search by "cough and cold remedies," but there will also be a growing number of users who will use "what is the home remedy of cough and cold." And this new trend in Google search has invoked the importance of long-tail key phrases in Search Engine Optimization. Another major reason why long keywords will become more popular is the importance of narrowing down the search result and to have only the most relevant results.

For an Internet marketer, this is a lucrative opportunity because long tail keywords have less competition and can be easily ranked on Google. Therefore, optimizing a website with such key phrases can deliver measurable results in time to come.

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Yash specializes in digital marketing. He has developed quite a few path-breaking digital marketing solutions for Crux since 2018. He enjoys learning online and is eager to share his knowledge with people seeking it online.