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The Importance of Initial Sales Interaction When Choosing a Builder

Author: Marky Tyrell
by Marky Tyrell
Posted: Jun 22, 2015

One significant finding in the Allworth Homes Customer Survey is that 41% of people believe in the role of initial interaction with sales consultants when choosing a developer. This is followed by reputation at 29%, construction quality at 24% and resource providers at 5%.

These figures only prove that first impressions do matter to customers, and that sales consultants should be able to confidently convey information about a property. They should be able to spark a positive conversation with prospect homeowners and sustain a relationship in the long run.

We at Allworth believe that there should be a workable relationship between a customer and a sales person. It is not like buying shoes wherein the pitch stops after a few minutes when the person decides to get a pair. There should be long-term chemistry as the purchase of big-ticket items such as a house takes weeks or even months to finish. In fact, this relationship should transcend the purchase process, and consultants should still be able to provide pertinent information even after the sale (e.g. interior design concepts, furniture ideas, etc.).

Some people will automatically click with certain personalities while others need to make extra effort to create a good first impression. We ensure that the former is the case with Allworth sales consultants as they are equipped with the proper training to efficiently recommend products and services to customers. They go beyond the usual spiel and focus on tailoring building solutions based on the requirements at hand.

We recently posted a blog on the Allworth sales team – one aspect of the business that we are extremely proud of (please see below).

About Our Sales Consultants

People have a lot of things to say about real estate sales consultants – good and bad alike. Some are lucky to get really helpful advice while others get prejudged as not worthy of attention.

Allworth has been around for over 35 years, and we recognize the customers’ need for expert home advisors. Most of our sales consultants are homeowners themselves and therefore equipped to understand need states and provide the best recommendations. They are trained not merely to make a pitch, but to offer exactly what people are looking for in a home.

Allworth has different floor plans available to suit varying needs. Customers are welcome to consult with our sales personnel for a more pointed proposal within their desired specifications and budget. Honest recommendations will be provided as we are fully committed to sell a quality home, not merely a hype.

About the survey

The Allworth Homes Customer Survey is a continuing study conducted bi-annually to gauge people’s perception on the building industry. The first leg was conducted between the months of April to August 2014. Participants were surveyed face to face in key Allworth Home’s display villages across New South Wales. There was a total of 115 respondents who were a range of first home buyers, downsizers, upsizers and real estate investors.

At Allworth Homes we build quality new homesproject homes for our customers in the Sydney and Wollongong areas. Go to to see our awesome home plans and find out what we can build for you.

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Author: Marky Tyrell

Marky Tyrell

Member since: Dec 05, 2014
Published articles: 68

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