5 Characteristics of a Customer-Friendly E-Commerce Website

There are several factors that determine the success of an e-commerce website. Listed below are 5 essential characteristics of an attractive and effective online shopping portal.

For any e-commerce website to be successful, it is of paramount importance to deliver a customer-friendly experience. Customers don’t like to buy from a site which appears confusing, takes a long time to download, or has a cluttering list of items. A customer will feel intrigued to purchase from a site which offers great navigation, has the most popular products on display, and involves an easy checkout process. Below is an insight on the 5 must-haves of a well-designed and user-friendly e-commerce website:

1. Easy Navigation

While easy navigation is important for any website, it is a critical requirement for an e-commerce website. Such websites often face challenges because of the massive number of products displayed. However, the company should ensure to provide options that would make it easier for an average visitor to search for an item, compare it with its rival brands, and finally make the payment. For expert advice, one may avail the services of a premier web designing company Delhi.

2. Easy Checkout

If the checkout process appears confusing or requires too many steps, then the customer may feel disenchanted to buy the product and may abandon the cart. Hence, one should always try to keep this procedure simple and easy to operate for the visitor.

3. Suggests Related Products

Another aspect worth considering is to promote related products that the customer may be interested to buy. These items can either come as a list on the product details page or can be shown as suggestions after the visitor has added the items to the cart.

4. Accurate Photos of Products

The major factor that differentiates online selling from a physical store is the fact that while buying online, one cannot touch or feel the product. Hence, it is important to provide accurate and high-quality photos which would help the customer in making the buying decision. For more tips and advice in this domain, one may get in touch with Web Solution Centre, one of the best website designing company Delhi.

5. Effective Search Box

Although great navigation helps in finding the products easily, it is also essential to provide a search box to conduct a site-wide search. This is primarily because some visitors find it convenient to look for their favorite items through the box, rather than going through several layers of links.

With the assistance of a reputed web designing company in Delhi, one may create an effective and productive e-commerce website.

Mr. Gurjeet Singh is a freelance web designer who loves to spread his knowledge through his proficient writings.