5 Ways of Using Pinterest to Attract Traffic and Gain Exposure

Pinterest is a visually oriented social media site that helps in making connections and reaching out to the target audience. Listed below are 5 ways of using this marketing tool to the best interest of an organization.

Pinterest provides ample potential for gaining exposure in the online world. If used properly and effectively, one can market its products and services to a large audience at one go. Below is an insight on 5 ways how this social media site helps in gaining more traffic:

1. A Complete Profile of the Business Account

After creating a business account on Pinterest, it is essential to complete the profile, so as to enable visitors to check the profile before deciding on following the account. One should ensure to upload an image for the profile, include a brief about the company & services, add the URL of the website, and connect to other social media links.

2. Attractive Cover Image for Boards

An appealing and attractive cover image for each of the boards helps in garnering the attention of the target audience, and inspires them to follow the board. For more tips and guidance in this domain, one may get in touch with a reputed Web Designing Company in Dubai, such as WS Centre, which holds an extensive experience in providing the best solutions in social media marketing and branding.

3. Get Involved, Be Active, and Participate

Similar to other social media sites, one also needs to be active on Pinterest to achieve best results. One can like pins, comment on them, re-pin items, follow users & boards, and participate in group boards. More activity implies more visibility, which would enhance the likelihood of an increase in the number of followers. For expert advice, one may avail the services of a reliable Website Development Company Dubai.

4. Use Visually Appealing Graphics with Text

A key element that determines success is the use of amazing graphics and images. The more appealing the images are, they are more likely to be clicked or re-pinned, thus resulting in more exposure, and increased opportunities for gaining new followers. One should try to use vertical images, as they work best with this social media site. Further, one should also include text in the images to gather attention.

5. Avoid Being Overactive

Statistics reveal that being overactive or posting huge amounts of pins on Pinterest may result in loss of followers. Hence, one should carefully space out pins so that they spread out in the streams of the followers.

With the help of an esteemed Website Designing Company in Dubai, one can effectively use Pinterest to attract more followers and inspire users to visit one’s website.

Wscentre is a web designer and loves to write about the different elements of web design, SEO, & branding.