5 Amazing Features That Influence the Success of an E-Commerce Website

A basic e-commerce site can generate sales and revenue, but for those who are aiming at exponential growth, they need to include certain additional features. These elements would not only attract more customers, but would also increase the average buying amount.

Crafting an e-commerce site is not just about displaying products and their prices. There are several elements that together contribute to make a site effective and successful. By taking assistance from an esteemed Web Designing Company in Dubai, one can incorporate the following features and craft a productive e-commerce site:

1. Product Bundles

Offering product bundles is an excellent way to increase sales and revenue. For instance, if a customer is buying a product, he/she may pay extra and purchase another useful item in the bundle.

2. Loyalty & Referral Programs and Incentives

Providing customers with motivation and incentives is a fantastic way to increase the average purchase amount. For instance, once the customer adds the items to the cart, a message can be displayed on the screen to inspire to purchase some more quantity or another item, in order to receive a free or value added service. Further, the organization may also offer loyalty programs, through which customers can earn points by buying products or referring friends, and later use the earned points to avail additional discount or a free product.

3. Wishlist

A wishlist enables customers to collate their favorite products which they might not be willing to buy right away, but may be interested in purchasing on a later date. Hence, the next time the user logs on to the site, he/she may not need to search for the items again, but may simply proceed to the billing page. For more tips on including this feature on the website, one may avail the services of a reputed Website Designing Company Dubai, such as Web Solution Centre.

4. Reviews by Customers

Customer reviews and ratings help in influencing the purchasing decision of the customers. When a visitor sees that the product has been given a positive rating by other customers, then he/she is likely to buy the item instantly.

5. Online Chat

Another feature worth-considering is the online chat which enables customers to chat with representatives to find details about the product and services. It also helps in increasing sales, as customers can ask their questions while they are still on the site. If they get their answers immediately, they are likely to proceed with buying of the products. For more advice in this domain, one may get in touch with a reliable website designing company Dubai.

Apart from the ones mentioned above, there are several other features that can help in creating an effective e-commerce site, such as, limited-time offers, affiliate programs, upsells, email lists, and more.

Wscentre is a web designer and loves to write about the different elements of web design, SEO, & branding.