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Hiring infographic services to build brand image

Author: Sia Pitt
by Sia Pitt
Posted: Jun 29, 2015

Infographics are an amazing way to market your product or company. They showcase your expertise in an engaging way, grabbing the attention of its audience and have a viral potential which is almost limitless. They also communicate your brand; they show your brand personality, they indicate your brand values and they therefore must be done right.

As the value of infographics continues to be proven, many PR agencies/departments are making the investment and commissioning their own. So how can you ensure you get the most out of your investment? Here are our tips for briefing your infographic designers—whether you’re a PR agency or an internal PR team.

Be clear about your goal.

Before you even start thinking about briefing your designer, it’s vital that you understand what your infographic will need to achieve. The message of the infographic will play a huge part in what you are trying to achieve. You will need to know exactly what your infographic is meant to communicate. Know what your company’s key statistics are and make sure they are properly and succinctly documented to be ready for your designer brief.

Help your designer visualize

You know what you want and why, but does your designer? By providing a scenario, you give the designer the background to understand how the infographic will be used—which may guide how they decide the implement the work and the style they employ.

Establish formal guidelines

Make it clear to the infographic design company what brand and tone of voice guidelines cannot be compromised on. You may also have ideas about the look of the infographic in terms of what style it should take, what graphics it should use and even what orientation or size it should be. Equally, you may want to leave this entirely down to the creativity of the design. Whether you have these ideas or not, make your expectations clear from the start.

Provide information

Infographics are typically used to express complex relationships or ideas or to showcase data and statistics. Your designer will need to know exactly what messages you are trying to communicate so they can include them in the design.

It’s up to you to provide as clear a brief as possible but, at the end of the day, an infographic is a really creative medium and no one should know how to execute that creativity better than the designer you have chosen. Make sure you’re comfortable with the infographic services you select and that you like their style take a look at as many examples of their work as possible and discuss your requirements with them before you commit to commissioning their work.

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Author: Sia Pitt

Sia Pitt

Member since: Mar 20, 2015
Published articles: 80

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